The new SPH corporate logo was launched on 30 March 2009 by President S R Nathan and Chairman Tony Tan. This also marks SPH's 25th anniversary since it was first formed through a merger of three organisations - the Straits Times Press group, which published the English and Malay newspapers, the Singapore News and Publications Limited, which published the Chinese newspapers and Times Publishing Berhad.
The old SPH logo launched at the time of this merger was the stylised initials of SPH put together to form a graphic of the web and rollers of a newspaper printing press.
With SPH moving beyond print, SPH changed its logo to better represent its current portfolio and future direction. While print remains SPH's core business, it also has a wide spectrum of other businesses to complement each other and serve everyone.
The new logo's design portrays SPH's initiative in engaging and connecting with all its stakeholders. The interlocking letters (the overlap) in this design suggest SPH's initiative in engaging and connecting with its brand audience, and enriching their lives as reflected in SPH's brand essence.
Its colours and typeface reinforces SPH's stature as a leading media organisation – confident, authoritative, yet approachable. The shade of blue portrays stature and stability, reflecting SPH as a professional and respected organisation delivering trusted and relevant content which brand audiences can rely on.
With this new logo is SPH's brand statement: SPH is Southeast Asia's Leading Media Organisation, Engaging Minds and Enriching Lives Across Multiple Languages and Platforms. Our new brand essence is Engaging Minds, Enriching Lives.
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