SINGAPORE, 9 November 2007 -
A morning edition daily. And a choice of either a breakfast edition or
a lunchtime edition on Mondays and Thursdays. That’s what The New Paper
(TNP) is offering its readers from Monday (Nov 12).
Once known as an afternoon newspaper, TNP has been a mixed am and pm
news product for several years. From next week, it will be a
full-fledged breakfast paper seven days of the week.
On two days of the week, it will produce two editions of the paper --
the usual morning edition and a noon sports edition.
"We’re customising the paper twice a week to cater to different
tastes," said Mr Ivan Fernandez, editor of TNP.
Readers who enjoy TNP-style news and features, plus its in-depth sports
analysis, tips and graphics, can opt for the morning edition. While
sports lovers who crave the latest results of overnight matches on the
same day can choose the lunchtime sports edition.
"Our lunchtime editions are now more targeted, said Mr Fernandez. "We
zero in on the big matches on Mondays and Thursdays, in particular
English Premier League and Champions League clashes.
"Of course during big soccer tournaments like Euro next year and the
World Cup in 2010, we’ll have regular lunchtime editions during these
periods.
"And when there’s other big breaking news, like a major disaster, TNP
will keep you updated in a special afternoon edition."
The
sports editions on Mondays and Thursdays will be available before
lunchtime at 7-Eleven, Cheers, NTUC Fairprice, Cold Storage, Shop N
Save, Guardian Pharmacy, Giant, Shell, Exxon-Mobil, Caltex, SPC, Buzz
Pods, Buzz Kiosk, Borders, Cold Storage,Times The Bookshops, Times
Newslink, usual neighbourhood outlets, PageOne, Kinokuniya, MRT
stations and bus inter-changes. While those who prefer to get TNP at
breakfast time can now have the paper delivered to their doorstep daily.
An indication of the demand for a “bright-and-early” edition was seen
when The New Paper on Sunday was launched in April 1999. Last year, an
average of about 144,000 readers bought the paper every Sunday, mostly
in the morning. The Saturday edition went morning in 2004 and the
Friday edition followed suit last year. Those who want more information
on home and office subscriptions can call 6388-3838.
During a break in the soccer season in July, TNP went fully morning for
six weeks. Sales were consistently higher during this period. TNP now
reaches about 531,000 readers daily. The latest Nielson media survey
also noted TNP’s rising inroads among condo-dwelling readers. Most of
its readers are Younger Spenders -- working adults with a median age of
33, against the national average of 36.8.
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
For more information, please contact:
Eric Ching
Manager
Corporate Communications
DID: 6319 1280
Email:
chingsm@sph.com.sg
About Singapore Press Holdings Ltd
Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading
media company in Singapore, delivering news and information through
print, Internet and broadcasting platforms. In Singapore, it publishes
14 newspapers in four languages. Every day, 2.7 million individuals or
83 percent of people above 15 years old, read one of SPH’s news
publications. SPH also publishes over 90 magazine titles in Singapore
and the region, covering a broad range of interests from lifestyle to
information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million
unique
visitors every month. Apart from SPH AsiaOne portal, SPH’s online and
new media initiatives include a revolutionary mobile advertising and
information service, ZapCode;
online marketplace for products, services and employment, ST701;
and
STOMP (Straits Times Online Mobile Print), a portal that connects,
engages and interacts with readers on the Web and via mobile phone
messaging.
Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which
operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent
stake in MediaCorp Press Pte Ltd, which publishes the free newspaper,
Today. In the radio business, SPH has a 80 percent stake in SPH
UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3
FM in Mandarin and Radio 91.3 FM in English.
Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its
wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s
largest outdoor motion display advertising network media company, and a
35 percent stake in TOM Outdoor Media Group, a leading outdoor
advertising company in China.
Properties
SPH owns and manages Paragon, the prime retail and office complex in
the heart of Orchard Road, Singapore’s main shopping belt. SPH’s
wholly-owned subsidiary, Times Development Pte Ltd, is also developing
a 43-storey upmarket residential condominium, Sky@eleven, at Thomson
Road.