Billboard in Orchard Road combines digital mobile technology with traditional media
Singapore - 19 October, 2007 - SPH NewMedia Pte Ltd (SPH NewMedia), the distributor of ZapCode,
a breakthrough technology to use mobile handsets to access information
from the Internet, has launched Singapore’s first interactive billboard
located in Mid-Point Orchard that combines innovative digital mobile
technology with traditional media. Mobile handset users with the
installed software known as ColorCam can interact with the
advertisement on their mobile handsets by "zapping" the code on the
billboard to participate in a weekly promotion draw with prizes
sponsored by InFocus, Epson and Philips.
Launched
in end-September, this interactive billboard has generated more than
1,200 zaps from people in the Mid-Point Orchard vicinity that capture
or scan directly the code on the billboard through more than 168 mobile
handsets. The campaign will end on 2nd December 2007.
All
successful zaps will automatically direct the user to a mobile micro
site on the mobile handset to enter their details for the weekly
promotion draw*. As the first Out-of-Home advertising campaign that
combines the elements of traditional and digital media, SPH NewMedia
hopes to demonstrate to the advertising industry the value of using
ZapCode with traditional media, as the more time people stop what they
are doing and interact with the ZapCode billboard, the higher their
retention of the brand and communication message.
"With
this program, ZapCode hopes to connect with the growing number of
mobile users in Singapore, ultimately providing them with an enhanced
mobile experience that helps them enjoy great deals while on the go."
says William Tan, General Manager of SPH NewMedia Pte Ltd.
*Standard GPRS costs apply.
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
For media enquiries, please contact:
Darren Yan
Marketing Manager
SPH NewMedia Pte Ltd
ZapCode Division
Tel: 6319 2297
Hp: 9182 5717
Email: darreny@sph.com.sg
Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings
Tel: 6319 2261
Hp: 9798 6097
Email: cheongcy@sph.com.sg
About SPH NewMedia Pte Ltd
SPH
NewMedia Pte Ltd, a subsidiary of Singapore Press Holdings Limited, is
the master distributor and licensee of the ZapCode technology in
Singapore. ZapCode is essentially a colourful, high-tech advance over
the familiar black and white barcode. Users need only to point the
camera on their mobile phones at a ZapCode icon and click. The free
award-winning software then reads and deciphers the ZapCode and
triggers the sending of data back to the device.
About Singapore Press Holdings Ltd
Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading
media company in Singapore, delivering news and information through
print, Internet and broadcasting platforms. In Singapore, it publishes
14 newspapers in four languages. Every day, 2.7 million individuals or
83 percent of people above 15 years old, read one of SPH’s news
publications. SPH also publishes over 90 magazine titles in Singapore
and the region, covering a broad range of interests from lifestyle to
information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110
million pageviews with 7 million unique visitors every month. Apart
from SPH AsiaOne portal, SPH’s online and new media initiatives include
a revolutionary mobile advertising and information service, ZapCode;
online marketplace for products, services and employment, ST701; and
STOMP (Straits Times Online Mobile Print), a portal that connects,
engages and interacts with readers on the Web and via mobile phone
messaging.
Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which
operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent
stake in MediaCorp Press Pte Ltd, which publishes the free newspaper,
Today. In the radio business, SPH has a 80 percent stake in SPH
UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3
FM in Mandarin and Radio 91.3 FM in English.
Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its
wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s
largest outdoor motion display advertising network media company, and a
35 percent stake in TOM Outdoor Media Group, a leading outdoor
advertising company in China.
Properties
SPH owns and manages Paragon, the prime retail and office complex in
the heart of Orchard Road, Singapore’s main shopping belt. SPH’s
wholly-owned subsidiary, Times Development Pte Ltd, is also developing
a 43-storey upmarket residential condominium, Sky@eleven, at Thomson
Road.