Singapore, 3 April 2007 - Busy shoppers can now look forward to more
shopping tips, promotions and special offers to make their shopping experience
more fulfilling with the introduction of new interactive digital screens at
shopping malls across the island.
SPH MediaBoxOffice (SPH MBO) and CapitaLand Retail Limited (CapitaLand
Retail) have entered into an agreement which would lead to the installation of
about 100 screens in 10 CapitaLand Retail malls.
The screens, which have begun operating in phases from this month (April),
are strategically located at lift lobbies, escalator landings, customer service
counters, pillars, atriums and near point-of-sales of major retailers to capture
shoppers´ attention.
The 42-inch screens are installed in a split-screen portrait format to give
advertisers the flexibility and space to showcase their products and services.
This arrangement allows an advertiser to use half of the screen for a video
commercial and the other half for a still picture, or the full screen for a
single commercial.
The screens in the 10 malls will be linked as a network, enabling an
advertiser to reach many shoppers at the same time with the same message.
In time to come when the interactive capabilities of the screens are
activated, shoppers may even be able to download useful information such as shop
location, discount coupons and gift vouchers onto their mobile phones. With this
feature, advertisers will be able to come up with more creative ideas to serve
their customers.
Ms Janet Wee, General Manager of SPH MBO, says: “We are happy to partner
CapitaLand Retail to bring shoppers and advertisers closer through these
screens. SPH MBO is a major player in outdoor media while CapitaLand Retail is
the leading retail mall owner/manager in Singapore, and in Asia. Together, we
hope to raise the level of innovative marketing and serve our respective
customers better.”
In addition to retail information, shoppers can also keep abreast of the
latest news and infotainment from SPH newsrooms sent directly to the screens and
updated regularly throughout the day.
Says Mr Pua Seck Guan, Chief Executive Officer of CapitaLand Retail Limited:
“As the leading retail mall player in Asia, we constantly explore new avenues to
bring the best shopping experience to the millions of shoppers who visit our
malls.”
“The partnership with SPH MBO is indeed an innovative approach to embrace
shoppers and tenants in this new digital age. With the multiple interactive
touch points, which appeal through visual, sound and touch, shopping at
CapitaLand Retail malls will definitely become an even more exciting
experience,” he adds.
SPH MBO Chairman Leslie Fong, who is also SPH´s Executive Vice-President of
Marketing, says: “The tie-up with CapitaLand Retail is the first of many more
partnerships with major shopping centres and retailers. We are constantly on the
lookout for new technologies in outdoor media advertising. Advertisers can look
forward to more new platforms from us to reach out to their target audience.”
Shoppers will be able to view the screens at seven CapitaLand Retail malls,
namely, Plaza Singapura, Funan DigitaLife Mall, Junction 8, Tampines Mall, Lot
One, Bukit Panjang Plaza and Clarke Quay. Three others - Rivervale Mall, Bugis
Junction and IMM – will be added to the network later.
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
For more information, please contact:
Janet Wee
General Manager
SPH MediaBoxOffice
Tel: 6319 1700
Email: janet@sphmbo.com
Edward Tang
Deputy General Manager
SPH MediaBoxOffice
Tel: 6319
1795
Email: edtang@sph.com
Adrian Cheong
Assistant Manager
Corporate Communications
Division
Singapore Press Holdings Ltd
DID: 6319 2261
Email: cheongcy@sph.com.sg
About SPH MediaBox Office
SPH MediaBoxOffice (SPH MBO) is a wholly-owned subsidiary of Singapore Press
Holdings Ltd. SPH MBO has three types of outdoor media platforms for
advertisers. Motion Media Network reaches a whopping 16 million
prospective viewers per month. SPH MBO is the largest provider of LED and
digital displays in Singapore. In addition to a network of 400 plasma & LCD
screens island-wide, SPH MBO markets five LEDs screens. SPH MBO also offers
Static Media - large format billboards at the heart of the city and
prominent locations elsewhere. It has best access to shopping centres and
commercial buildings. Niche media options include carparks, escalators, lifts,
floor media, toilet media, pillar wraps, banners, lightboxes, 3D and balloon
displays. These add up to a potential reach of at least 13 million viewers per
month. SPH MBO´s Events Marketing & Sponsorship platform provides
venue leasing, pushcart space and thematic event management in the high traffic
sites of Raffles Place and HDB Hub, adding opportunities to interact with target
audience.
About Singapore Press Holdings Limited
Newspapers and Magazines
Main board-listed Singapore Press Holdings
Ltd (SPH) is the leading media company in Singapore, delivering news and
information through print, Internet and broadcasting platforms. In Singapore, it
publishes 14 newspapers in four languages. Every day, 2.7 million individuals or
83 percent of people above 15 years old, read one of SPH’s news publications.
SPH also publishes over 90 magazine titles in Singapore and the region, covering
a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH
newspapers enjoy over 100 million pageviews with 6 million unique visitors every
month. SPH’s online and new media initiatives include a revolutionary mobile
advertising and information service, ZapCode; recruitment and job search
service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that
connects, engages and interacts with readers on the Web and via mobile phone
messaging.
Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings
Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40
percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper,
Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte
Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio
91.3 in English.
Outdoor Advertising
In addition, SPH has ventured into outdoor
advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd,
Singapore´s largest outdoor motion display advertising network media company,
and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising
company in China.
Properties
SPH owns and manages Paragon, the prime retail and
office complex in the heart of Orchard Road, Singapore’s main shopping belt.
SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a
43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
For more information, please visit the SPH website: www.sph.com.sg
About CapitaLand Retail Limited
CapitaLand Retail Limited (CapitaLand Retail) is the retail property business
unit of the CapitaLand Group, which is one of the largest listed real estate
companies in Asia With a portfolio of over 92 retail malls in Singapore, China,
India, Japan and Malaysia comprising a total of over 42 million square feet of
net lettable area, it is one of the largest owners/managers of retail malls in
Asia.
In Singapore, CapitaLand Retail is the largest retail owner/manager with 16
retail malls, comprising a total of over 5.3 million square feet of net lettable
space, in the suburban and central areas. This includes the retail malls owned
by private retail property fund, CapitaRetail Singapore Limited and Singapore´s
first and largest Real Estate Investment Trust (REIT) by asset size and market
capitalisation, CapitaMall Trust (CMT). As at 24 January 2006, CMT has an asset
size of approximately S$4.8 billion and a market capitalisation of approximately
S$5.0 billion.
Whether in Singapore or abroad, CapitaLand Retail´s vision is to move beyond
developing mere functional property space to create living, vibrant and
integrated communities for shoppers and tenants. Through leveraging on its
unique integrated retail real estate cum capital management platform, CapitaLand
Retail seeks to maximise value and returns for real estate asset owners and
investors.