SINGAPORE 9 July, 2007 - Four news websites of the Singapore Press Holdings group have made it to Marketing magazine´s list of Top 10 sites that industry players would most willingly pay for advertising.
Collectively, the sites of Hardware Zone (www.hardwarezone.com), SPH AsiaOne (www.asiaone.com), The Business Times (www.businesstimes.com and The Straits Times (www.straitstimes.com) won six spots in the three categories of the magazine´s inaugural Online Media of the Year findings.
Hardware Zone is the top choice for IT news, ahead of CNet, Channel News Asia and Yahoo. SPH AsiaOne is placed 5th in this category.
However in the business and finance news category, SPH AsiaOne is up at Number 2, beating the likes of CNN and Yahoo. The websites of The Business Times and The Straits Times are in 5th and 10th spots respectively.
In terms of search/general news, SPH AsiaOne is ranked 4th but ahead of Channel NewsAsia, Yellow Pages and CNet Asia.
Judging on overall performance, SPH AsiaOne was singled out as one of the versatile and popular websites for clinching Top 5 positions in all three categories — search/general news; business and finance; and IT news.
Local respondents gave it more votes than foreign ones did, with the majority of Singaporeans selecting AsiaOne as Number 1 while most foreign respondents ranked it third.
Despite its popularity with locals, more marketers with regional responsibilities voted for AsiaOne than those with only local responsibilities in the business and finance news category.
AsiaOne Editor Irene Ngoo says: “My team is delighted to be among the top five sites in all the three categories, alongside the big boys such as Google, Yahoo and MSN. Most of all, it is gratifying to know that AsiaOne is seen as advertiser and marketing friendly. We are committed to being pro-sales and pro-marketing to help advertisers reach their target audiences by creating opportunities for them.”
"We will continue to improve the site and pursue excellence across all the sections in AsiaOne. This recognition is a tribute to the dedication and support of many people across the AsiaOne portal, Internet Sales Unit and Marketing Division in SPH," adds Ms Ngoo.
On Hardware Zone´s unbeatable strength in IT news, Marketing magazine noted that it offered exclusive coverage of the latest technology gears, reviews for anything from hardcore PC components to lifestyle gadgets, updated technology news as well as educational and buying guides.
“As an IT community portal, hardwarezone.com has the clout of 200,000 members to date, backing its claim as one of the largest of its kind on the internet, no less,” says Marketing magazine whose survey revealed that it enjoyed a slightly stronger local than foreign fan base. It received 63 votes from respondents from companies of local origins against 54 from foreign ones, a strong indication of its growing influence in the international arena.
Hardware Zone, a wholly owned subsidiary of SPH Magazines Pte Ltd, has been winning international acclaim for its strong Internet presence. In June, it was tops again in three categories of awards presented by Hitwise online competitive intelligence service. In all, it has won 14 Hitwise awards over the past five years.
Dr Jackie Lee, CEO of Hardware Zone says: "We are so happy that www.hardwarezone.com is the No 1 portal for IT news and we will continue to strive for even more newsy and exciting material as part of our strategy for constant innovation and keeping up with the latest trends to enrich all our viewers."
Marketing magazine, which is published in Singapore and Hong Kong, is a leading source of advertising and marketing industry information.
The publication´s Online Media of the Year survey was carried out earlier this year by BDM Intelligence using its database of media professionals, creative, public relations and media planning and buying agencies and clients from across all industries.
The website rankings were determined by the number of votes each site garnered overall from local as well as overseas respondents.
Of the 1,189 valid responses, 759 were from client-side respondents, 430 from agency-side, of which 292 were from creative agencies, 70 from media planning and buying agencies, and 68 from PR consultancies, says Marketing magazine which featured the winners in a special annual edition. The findings also indicated possible ad spend patterns like the kinds of marketers and their choices of websites for ad buys.
The popularity of Hardware Zone and AsiaOne with advertisers was also confirmed by the first AdRelevance findings, based on a Nielsen online ad tracking system for campaign placements in Singapore. It showed that Hardware Zone led by garnering 44 campaign placements by 33 advertisers and 51 banners in the month of May. AsiaOne came in a close second, with 43 campaigns placed by 33 advertisers and 85 banners.
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
For more information, please contact:
Ms Chin Soo Fang
Singapore Press Holdings Limited
DID: 6319 1216
HP: 9688 6209
Fax: 6319 8150
Ms Chen Jingwen
Singapore Press Holdings Limited
DID: 6319 1226
HP: 9743 5503
About Singapore Press Holdings Ltd
Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. Apart from SPH AsiaOne portal, SPH´s other online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
In addition, an established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs.
With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.