SPH supports wildlife conservation efforts through the adoption of endangered animals like Inuka, the polar bear, and the SPH Conservation Centre, where a family of rare proboscis monkeys are being housed and bred, at the Singapore Zoo. The Singapore Zoo has the most successful breeding-in-captivity programme for proboscis monkeys. What began as an enclosure for four adult monkeys in 1998 now houses a family of 11 active and happy proboscis monkeys.
A friend of the birds, SPH adopts the Caribbean flamingos, and Samson, the golden eagle, at the Jurong BirdPark. It also sponsors the All Star BirdShow at the BirdPark. A must-see at the park, the talented birds never fail to entertain visitors with their outstanding performance.

The SPH Junior Conservationist Award was started in 2001 to educate the young about endangered animals, and to raise conservation awareness in a fun and interactive way. An encouraging 3,000 entries from children and youth aged seven to 16 were received for the inaugural exercise. Participants were required to complete a number of tasks from a list of projects which include composing a song from animal sounds and designing an exhibit which houses five different animals.

From 2002, SPH, together with the Singapore Zoo, introduced a series of "Conservation for Life" newsletters published in The Straits Times and Lianhe Zaobao in English and Chinese respectively. The quarterly newsletters help to create greater awareness on the importance of conservation by sharing with readers the latest developments in the area. "Conservation for Life" has been very well-received, with schools requesting for poster-quality printouts for their notice boards.

Please click below links for the "Conservation for Life" series.

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