It is read by more parents than any other magazine in its category and valued for its in-depth features on pregnancy, health, education and family.  It is packed with helpful tips from doctors, consultants and educators

It also highlights must-have items, from books to toys, and provides insights into practical everyday parenting.  It not only celebrates the joy of a new arrival but also smoothens the rough edges of first-time parenting.  Tested and trusted since 1986

Circulation:            15,000 copies
Readership:             45,000
Frequency:             Monthly