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Local brands Old Chang Kee and Ya Kun see FLAsia as a platform to franchise internationally

Singapore, 22 September 2016 – Franchising & Licensing Asia (FLAsia) is the International Event for Entrepreneurship, Business Opportunities & Intellectual Property Rights in Asia. Themed “Enter, Expand, Explore”, this year’s FLAsia encourages brand owners to enter new markets, expand their global footprint and explore new business horizons.

FLAsia is presented by Franchising and Licensing Association (FLA) Singapore, and organised by BizLink Exhibition Services Pte Ltd, a subsidiary of Singapore Press Holdings (SPH). The three-day event will take place from 13 – 15 October at Marina Bay Sands, Sands Expo and Convention Centre, Level 1, Exhibition Hall B. Admission is free.
 
Its 11th showing promises a substantial representation of established and promising brands and franchises, both domestic and international.
 
Singaporean brands Old Chang Kee, Ya Kun and MUNCH Saladsmith will be participating in FLAsia 2016 all with the same aim of expanding the business and reaching out to more franchisees globally.
 
Old Chang Kee was established in 1956 and has since evolved. It now specialises in the manufacture and sale of affordable high quality food products including the signature curry puff. Production is carried out in a modern factory with high-end technology and stringent quality control measures. All production processes are certified to have met HACCP and Halal standards. Old Chang Kee now markets its snack products through retail outlets at petrol kiosks and shopping malls.
 
Mr Song Yeow Chung, Group Financial Controller of Old Chang Kee, said: “Old Chang Kee’s popularity with Singaporeans cuts across different age groups and races. Over the years, we have received numerous requests from other nationals to bring Old Chang Kee to their countries. Through FLAsia 2016, we hope to find sincere and dynamic strategic partners to expand Old Chang Kee in Asia together.”
 
One other heritage Singaporean brand Ya Kun, with more than 70 years of history, has grown from a coffee stall selling kaya toast and coffee in Telok Ayer Basin to a coffee chain with more than 110 outlets in Singapore, Indonesia, Thailand and more. 
 
At FLAsia 2016, Ya Kun will be showcasing both the Ya Kun Kaya Toast brand for regional expansion as well as Beard Papa – a well-known bakery chain from Japan, of which Ya Kun International is the Master Franchise in Singapore. A new product was developed as a result of this partnership – Beard Papa’s puffs filled with Ya Kun’s coconut jam, with more new products in the pipeline.
 
MUNCH Saladsmith, a locally grown brand, is participating in FLAsia for the 3rd consecutive year. As a result of their previous participation in FLAsia, MUNCH opened their very first overseas unit just last month at the Venetian Grand Canal in BGC, Philippines.
 
Mr Edwin Ng, Director of MUNCH Saladsmith, said: “Our wholesome, delicious salads and roasts have appealed to the new breed of middle-class consumers across Southeast Asia and their constant innovation among different taste profiles has set them up for both a solid and successful entry across the ASEAN market.”
 
Mr Chua Wee Phong, Executive Director of BizLink Exhibition Services, said: “We are delighted to organise the 11th annual edition of FLAsia, the region’s most international franchise event, held in Singapore – the economic and trade hub of Southeast Asia. Through the participation of local and international brands from all over the world, interested parties can seize this opportunity to chat with brand representatives and find answers to their queries and concerns.”
 
With close to a total of 40 exhibit categories represented, individuals seeking business and investment opportunities can take their pick from popular F&B and Education categories, to Beauty & Wellness, Health & Fitness categories, to Cleaning & Environmental Services and Licensing. 
 
Mr Chua added: “We are proud to provide a platform to showcase Singaporean brands as they poise themselves for overseas expansion and become internationally recognisable names.”
 
FLAsia also features a series of talks and presentations with the aim of helping visitors gain greater knowledge on the basics of franchising, legal aspects, intellectual property rights, and trademarks in franchising in the Southeast Asian context. View the schedule at: www.FranchiseLicenseAsia.com/edutalks
 
For those who are ready to take a step further, the International Conference & Workshop offers an excellent opportunity. The conference on 14 October will feature speakers and roundtable facilitators from top-notch international agencies and companies, and the ½ day interactive Internet of Things (IoT) Workshop on 15 October will demystify IoT and help franchise teams understand how to exploit IoT successfully.
 
Visitors looking to register for a free entry pass to the FLAsia 2016 Exhibition can visitwww.FranchiseLicenseAsia.com/visitor-registration

Brand Logos and Images: http://goo.gl/NeuUAI 

Issued by Singapore Press Holdings Limited
Co. Regn. No. 198402848E

For more information, please contact:Melissa Teo (Ms)
Assistant Marketing & Communications Manager
BizLink Exhibition Services Pte Ltd 
DID: 6848 5936 
Email: 
melissa@bizlink.com.sg  

Germain Chong (Ms)
Marketing Executive
BizLink Exhibition Services Pte Ltd 
DID: 6848 5257
Email: 
germain@bizlink.com.sg  
 
Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
Email: 
derorw@sph.com.sg  

About BizLink Exhibition Services Pte Ltd

BizLink Exhibition Services Pte Ltd is Singapore’s leading exhibition organiser in the fields of gifts and premiums, stationery and office solutions, printing, packaging and signage, and also in the sector of franchising and licensing.
 
By enhancing our exhibition and event management expertise with alliances and other capabilities, we help move clients forward to achieve their business aims. With a dynamic team having over 30 years of collective relevant experience, deep industry and business expertise, broad media resources and a proven track record, BizLink Exhibition Services is fully committed to providing utmost quality services, delivering exceptional results.
 
About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media. 


SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang. 

For more information, please visit www.sph.com.sg