The Straits Times wins best newspaper in Pacific award
August 14, 2002 - The Straits Times was picked the Newspaper
of the Year in the Pacific at an annual conference of over 300 newspaper
publishers from the region in Adelaide, Australia, on Wednesday
night.
It beat leading Australian and New Zealand newspapers to clinch
the top award given by the Pacific Area Newspaper Publishers' Association
(PANPA), which has members from 14 countries.
The citation for the award commended The Straits Times for its
ability to connect with its local community through its School Pocket
Money Fund and its extensive foreign news coverage and analysis.
Among other things, the judges were looking for a newspaper with
the "capacity to make a positive difference to the community'',
and consistency and excellence in writing, illustrations and layout.
The Straits Times, flagship English newspaper of the Singapore
Press Holdings Limited (SPH) with a daily circulation of 400,000,
has won several PANPA awards previously for design, technical and
marketing excellence.
Its Sunday Times scooped the best designed newspaper award for
two years running in 1985 and 1986.
The Newspaper of the Year Award - considered the most prestigious
of all the PANPA awards - was launched in 2000. The Straits Times
was among the three finalists last year but the award went to a
Sydney paper, The Australian.
Straits Times political editor Han Fook Kwang received the award
on Wednesday night at a dinner held at the Adelaide Convention Centre.
Commenting on the award, Mr Leslie Fong, Straits Times' editor,
said: "We accept the award with humility. It is gratifying
to know that our effort to provide quality content in the most engaging
way has not gone unnoticed.
"That we have been able to deliver, despite severe budgetary
and other constraints, is a tribute to the dedication, talent and
hard work of all my colleagues.
"The Newspaper of the Year award belongs, rightly, to them.
I am sure it will spur them on in our never-ending quest to be among
the world's best. ''
The Straits Times was also one of four finalists in this year's
PANPA marketing award for community events, which went to The Daily
Telegraph, an Australian newspaper, on Tuesday night.
The Singapore broadsheet received recognition for helping to raise
pocket money for thousands of needy children through its School
Pocket Money Fund, which was launched two years ago.
The fund raised S$2.5 million last year and now supports 4,300
needy children who get between S$30 and S$50 a month to help them
buy textbooks, uniforms and meals in school.
Acceptance speech by Straits Times' political editor Han Fook
Kwang at PANPA's Newspaper of the Year Award presentation ceremony
on August 14, at the Adelaide Convention Centre, Australia.
Thank you very much for this award. It is especially gratifying
for The Straits Times to win this award in what has been a very
interesting period in our 157-year history.
I think I can speak for many of my colleagues when I say that never
before had so much happened in so short a time in our newsroom over
the last two years. We are only beginning to catch our breath now,
so, it's rather nice to be also getting an award in the meantime.
I'm not sure how many of you follow events in our little red dot
of an island but last year we experienced not one, not two, but
three life-changing events almost at the same time.
First, for the first time in more than 16 years, The Straits Times
had to contend with a direct competitor when a morning free sheet,
Today, was launched in November 2000 with this very seductive line:
Why pay for the news when you can get it free?
When you're faced with a life-threatening experience I think your
focus and the reason for your existence become crystal clear.
So, we began to promote and brand the paper, something we've never
done before, and most important of all, to make improvements to
our content, including sectionising the paper.
That's when we started the ST School Pocket Money Fund to raise
funds for students from poorer families. As with most good ideas
this came from the bottom up, from our Community reporter whose
pounding of the beat made her realise there were many children from
low income and broken families in need of financial help to buy
books, uniforms, even daily pocket money to buy food from the school
canteen. We raised S$1.3 million in the first year and S$2.5 million
last year.
We also strengthened our regional coverage which we're very proud
of. They say newspapers thrive on the misfortune of others and unfortunately
there's a grain of truth in this.
Ever since the region's problems, the upheaval in Indonesia with
Suharto's downfall, Anwar Ibrahim's arrest in Malaysia and the Asian
Financial Crisis, there has been a hunger for news of the region.
We believe the ST is uniquely placed in Singapore to cover these
events and events in greater China. We're part of the region and
can offer a perspective which no other English language paper can.
That was a year ago. I'm happy to report today that, contrary to
our earlier fears, circulation of the ST has not dropped. We beat
off the competition. There are 400,000 people out there in Singapore
willing to pay 60 cents every day for our product even when there's
a free alternative.
The second life-changing experience: we went into television. Looking
back I have to say, it was either very foolhardy or brave or possibly
both.
Here we were, a newspaper company with absolutely no experience
in TV with ambitions to start two brand new TV stations, one in
English, the other in Mandarin to take on a state-owned company
with more than 30 years experience.
The ST was called upon to produce a half-hour nightly news bulletin.
Can print journalists do TV? We didn't know at the time this debate
had gone round the world several times, and the answer was mostly
no.
I remember a meeting we had with John Simpson of the BBC (Simpson's
World) who was passing through at the time, and he told us it couldn't
be done, that newspaper people were very different from TV people
and never the twain shall meet.
It was a very hectic period. We had to train from scratch: there
was voice training, and writing for TV, and a hundred other things
to look out for.
Our camera men had to double up with the video camera. Our news
editors had to look out for stories which would do well on TV. Slowly
but surely we were becoming an integrated newsroom and our journalists
amphibious.
One year or so down the road, we're still getting our act together
but if you ask me now whether print journalists can do TV I say:
yes, some can, and we've got a few gems in our newsroom.
In the middle of all this, came the third major shock of the year:
the Singapore economy went into its most serious recession since
independence in 1965.
There were budget cuts, and a wage freeze and we had to lay off
some people.
We're still profitable but the revenue squeeze has meant some adjustments
in the newsroom. The biggest challenge has to been to keep morale
up. When your staff has delivered on two major projects successfully
-- seeing off the competition and getting TV off the ground -- you
really want to reward them instead of freezing wages and cutting
budgets. But that's the reality of life.
So, under the circumstances, this award is especially meaningful
and we're very grateful to Panpa for recognising our achievements.
Thank you.
Issued by Singapore Press Holdings Limited.
For more information, please contact:-
Irene Ngoo
Asst Vice President
Corporate Relations
Tel: 6319 1216
Email: ingoo@sph.com.sg
OR
Esther Low
Executive
Corporate Relations
Tel: 6319 1280
Email: lowjwe@sph.com.sg
Main board listed Singapore Press Holdings Limited is the leading
news and information provider, offering quality content for print,
Internet, TV and radio. It is licensed to publish 11 newspapers
in the four official languages and six lifestyle periodicals. Everyday,
SPH newspapers reach 2.68 million individuals or 89 percent of persons
above 15 years old in Singapore while online publication of its
six main dailies enjoy some 120 million pageviews a month. SPH has
ventured into the broadcast medium and operates two popular free-to-air
TV channels, Channel U in Chinese and Channel i in English.
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