August 29, 2002 - As part of the "Got Life!" campaign, readers will see an improved Life! section of The Straits Times from this Sunday. The exercise is to make Life! even more relevant to its readers and advertisers. To start, Sunday Plus will be renamed Sunday Life! but it will continue to focus on lifestyle issues that Singaporeans talk about.

This branding exercise is part of The Straits Times' efforts to continually improve itself for its readers and advertisers. Apart from a new and refreshing masthead, new daily features will be introduced to engage the reader each day. The daily line-up which readers can expect are:

Monday - Arts; Tuesday - Travel; Wednesday - Movies; Thursday - Fashion; Friday - Music; Saturday - Design

"The editors of The Straits Times are committed to improving the product so as to deliver relevant and quality content. It is this dedication which has made The Straits Times the top newspaper not only in Singapore, but also in the pacific region," said Mr Tham Khai Wor, Executive Vice President, Marketing, Singapore Press Holdings Limited.

Added Mr Tham: "This is why readers and advertisers find good value in The Straits Times as their first choice for information. For advertisers, The Straits Times is a premium brand that helps them reach their target audience effectively."

Mr Tham was present at the "Come celebrate Life!" trade presentation at The Ritz-Carlton today to unveil the new look and content for Life!.

"We lifers are very excited about the exercise and hope to engage our readers with the daily features. With the Esplanade in action soon, we think it timely to devote Monday to the Arts," said Ms Sumiko Tan, Acting Editor, The Straits Times Life!. Lifers is a pet name for the team at Life!.

She added: "Our readers told us they want more stories on travel so Tuesday is designated for that and movies is the feature on Wednesdays so readers can read about the latest blockbusters just in time for the sneak previews on Thursdays."

Life! has proven itself to be one of the best-read sections of The Straits Times, with quality and interesting content which appeal to different genres. The section is read by 95 per cent of The Straits Times' readers, or over 1.3 million readers every day. This figure is comparative with the number of readers who read the Home section of The Straits Times.

Issued by Singapore Press Holdings Limited.

For more information, please contact:

Peter Khoo
Assistant Vice President, Branding
The Straits Times
Tel: 63195512
Email: pkhoo@sph.com.sg

Main board listed Singapore Press Holdings Limited is the leading news and information provider, offering quality content for print, Internet, TV and radio. It is licensed to publish 11 newspapers in the four official languages and six lifestyle periodicals. Everyday, SPH newspapers reach 2.68 million individuals or 89 percent of persons above 15 years old in Singapore while online publication of its six main dailies enjoy some 120 million pageviews a month. SPH has ventured into the broadcast medium and operates two popular free-to-air TV channels, Channel U in Chinese and Channel i in English.