SPH Magazines team up with Shanghai's Modern Family Publising House to
publish -Her World

SINGAPORE, 19 April, 2004 - Her World is going places. Its latest destination: China, where the debut issue of -Her World goes on sale today.

-Her World is published by The Modern Family Publishing House (TMFP) in Shanghai under licence from SPH Magazines Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings Ltd.

Said Ms Sun Xiao Qi, President of The Modern Family Publishing House: "-Her World is more than just a trendy women's lifestyle magazine. It provides a comprehensive, interesting, informative and intimate coverage of the many facets of today's urban woman. We want readers to make it their constant companion to inspire and enrich every aspect of their lives. "

Modern Family is a well established and leading publisher in China. It is affliated to the Shanghai Women Federation and has in its stable some of the country’s most widely circulated magazines.

The monthly China edition of Singapore’s Number One selling women’s fashion, beauty and lifestyle magazine, comprising about 200 pages, is sold at newsstands nation-wide in China at RMB16 (S$3.30).

Like the Singapore edition, -Her World will be a one-stop magazine for dynamic, busy working women, helping them to keep in touch with all aspects of a modern woman’s life today.

It provides stimulating reads, practical information on relationships, health, career, money, IT, as well as the latest in fashion, beauty, and jewellery. It also keeps women updated on lifestyle trends like restaurants, décor, the arts, and travel destinations.

The launch of -Her World adds another member to the expanding Her World family. It is currently being published in Singapore, Malaysia, Indonesia and Thailand.

Says Mr David Tay, Managing Director of SPH Magazines: “The addition of -Her World is part of SPH Magazines’s roll-out plan for regional expansion.

“We are very excited about this new venture. Together with The Modern Family Publishing House, we want to build up -Her World into one of the leading titles in China. Their experienced editorial resources will ensure that Her World China is consistently a sterling product.”

* (This is the Chinese character for "You")

Issued by SPH Magazines Pte Ltd

For more information, please contact:

Ms Vicky Yong
Deputy Manager, Branding & Promotions
Tel: 6319-6317 or 9871-3596
Email: yongwmv@sph.com.sg

About SPH Magazines Pte Ltd

SPH Magazines Pte Ltd (formerly known as Times Periodicals Pte Ltd), a wholly owned subsidiary of Singapore Press Holdings Ltd, is the leading magazine publisher in Singapore with all its titles maintaining No. 1 readership in their respective sectors in the Nielsen Media Index 2003.

Her World: Singapore’s No. 1 women’s magazine with 141,000 readership.
Home & Décor: The style leader in the home interiors sector with 35,000 readership. Young Parents: The best-read parenting magazine for those with kids aged 0-9 years old. Readership is 16,000.
Her World Brides: A definitive wedding guide published quarterly.

SPH Magazines also specialises in custom publishing and produces three of the highest circulating publications in Singapore:
NSMan: 150,000 cps, bi-monthly for SAFRA National Service Association
ResQ: 120,000 cps, bi-monthly for Civil Defence Association for National Servicemen
Silver Kris: 75,000 cps monthly English edition and 45,000 cps bi-monthly Japanese edition for Singapore Airlines.

SPH Magazines is also the exclusive marketing representative for two leading Chinese publications:
Citta Bella: No. 1 Chinese women’s magazine in Singapore
You-Weekly: Weekly entertainment magazine