The new name will take immediate effect.

Hipro, formerly a family-owned business, has published Tamil news daily Tamil Murasu since 1993. The newspaper was founded in 1935.

In 1995, SPH and Times Publishing Ltd bought over Hipro Printing, on an 80:20 shareholding proportion, respectively.

In March 2004, SPH bought over the 20% owned by Times Publishing, making Hipro a wholly-owned subsidiary of SPH.

The purchase of Hipro by SPH came about in a bid to ensure the long-term viability of Singapore's only national Tamil daily newspaper, by tapping on the resources and synergies of the company's stable of newspapers.

The name change represents another step toward this objective.

"Readers and advertisers are familiar with the name Tamil Murasu, because it has been around for the past 70 years,'' said Dr Chitra Rajaram, Editor of Tamil Murasu.

"The name is important for brand recognition as Tamil Murasu has gained prominence over the years. It helps our advertisers and vendors to identify with the name Tamil Murasu Pte Ltd, instead of Hipro Printing Pte Ltd," Dr Rajaram added.

Tamil Murasu is the main information source for the Indian community with its coverage of wide-ranging news, from current affairs to local and foreign news as well as the latest in sports and entertainment, in addition to its strong coverage on news from the Indian community and the sub-continent.

The newspaper has established itself as a voice for the Tamil-speaking community in Singapore, and its average daily circulation is 10,000 on weekdays and 16,500 on Sundays.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:
Audrey Perera
Senior Manager
Corporate Relations
DID: 6319 22261
Email: audreyp@sph.com.sg

About Singapore Press Holdings
Main board listed Singapore Press Holdings Limited is the leading media company in Singapore, in the print, Internet and broadcasting platforms. It publishes 13 newspapers in the four official languages and more than 70 magazine titles. Everyday, 2.78 million individuals, or 90 per cent of people above 15 years old, read one of the SPH publications. Its Internet Business Unit manages the online editions of SPH's major newspapers and magazines, which together enjoy over 250 million pageviews a month. SPH also owns a 20% stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40% stake in MediaCorp Press Pte Ltd, which publishes free newspaper Today. It also operates two entertainment radio channels, UFM 100.3 FM in Chinese and WKRZ 91.3 FM in English, under a joint venture company UnionWorks with NTUC Media.