SPH Targets Younger Readers and Net Savvy Singaporeans
Offers news on the go to StarHub's i-mode subscribers for as little as $3 a month

SINGAPORE, 14 OCT 2005 – Singapore's leading media group, Singapore Press Holdings, today unveiled a tie-up with StarHub as a preferred content provider for its new mobile internet service, i-mode.

From November, i-mode users will be able to subscribe to the online versions of SPH's flagship publications like The Straits Times and The Business Times on their i-mode enabled mobile phones.

They can also sign-up to read a selection of stories taken from the Chinese dailies, Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News.

To keep those constantly on the move up to date, SPH is also offering StarHub's i-mode users the option of subscribing to an innovative "Breaking News" service, which delivers updates throughout the day, constantly keeping users in touch with the latest local and world news.

Choice stories from The Straits Times’ weekly magazines Digital Life, Urban and Mind Your Body will be available under the SPH Lifestyle section.

The Straits Times, The Business Times, SPH Lifestyle and Chinese News subscription services will be offered to i-mode users at only $3 monthly each, while the Breaking News service will cost $5 a month.

"i-mode enables us to cross beyond print and the Internet onto the mobile platform. As a dynamic and progressive media company, we constantly seek new channels to meet the needs of our readers, and i-mode will be an ideal service for those who welcome access to news on the move, in addition to the newspapers they read daily," said Mr James Heng, the Executive Vice-President of Product Development & Branding and New Media at SPH.

SPH also believes i-mode will be one way of reaching out to a younger generation of Singaporeans.

“By offering our news and information on i-mode, SPH will not only stay relevant to our existing readers but also strengthen our reach amongst the young working adults, a very mobile savvy group with a big interest in new technology," Mr Heng said.

Besides accessing news and lifestyle information from SPH dailies and weeklies, i-mode users can send and receive email, check the weather forecast, get sports results, load ringing tones onto their handsets, play games, do online banking, online stock trading, purchase tickets, download images and music, and search for restaurants or new friends.

i-mode was pioneered in 1999 by Japan's NTT DoCoMo, and currently has more than 45 million users in Japan and over five million in Australia, Belgium, France, Germany, Italy, Spain, Taiwan, Greece, Israel, Russia, and the Netherlands.

The exact launch date for the service here has not been finalised.

With some 1,000 journalists and 16 overseas bureaus in major cities around Asia and the world, SPH provides unparalleled coverage of local, regional and global news in print and online.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Eric Ching
Assistant Manager
Corporate Relations
Singapore Press Holdings
Tel: 63191280
Fax: 63198150
Email: chingsm@sph.com.sg

About Singapore Press Holdings Ltd
Main board listed Singapore Press Holdings Limited is the leading media company in Singapore, in the print, Internet and broadcasting platforms. It publishes 13 newspapers in the four official languages and about 80 magazine titles. Everyday, 2.8 million individuals, or 88 per cent of the people above 15 years old, read one of the SPH publications. Its Internet Business Unit manages the online editions of SPH's major newspapers and magazines, which together enjoy over 300 million pageviews a month. SPH also owns a 20% stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40% stake in MediaCorp Press Pte Ltd, which publishes free newspaper Today. SPH operates two entertainment radio channels, UFM 100.3 FM in Chinese and WKRZ 91.3 FM in English, under a joint venture company UnionWorks with NTUC Media, and owns an 80% stake in SPH MediaBoxOffice Pte Ltd, Singapore’s largest LED network media company.