my paper <<ÎÒ±¨>> Singapore's first free chinese newspaper, launched on 1 June 2006, is designed for bilingual, young adults aged 20-40, who have been exposed to Western and Chinese cultures and want their voices to be heard.
MY PAPER aims to present up-to-date insights into urban life-trends, inspiration, entertainment, lifestyle, work trends, news and issues close to the heartbeat of the young and busy working adults in Singapore that is snappy and easy to read. Certain news snippets, terms and names may be in English. This caters to readers who are bilingual and allows them to stay in touch with the Chinese language in a relaxed and enjoyable way.
A paper for readers by readers, my paper's uniqueness lies in its capacity to encourage and embrace readers' involvement in shaping the product. Readers can participate in the creation of news content for a mainstream newspaper. Readers can contribute short articles, join reporters in conducting interviews, share their opinions and vote for their favourite stories every week. The paper's tagline "M Life, My Thoughts, My Say" encapsulates the editorial philosophy of reader empowerment and participation.
As part of the publication's commitment to encourage interactivity, readers are invited to correspond with the editorial team via the newspaper's website at www.mypaper.sg. In this website, readers can also access the blogs of MY PAPER's editorial team, which is made up of a group of vibrant and dynamic journalists with an average age of 30 years.
Published every week from Tuesdays to Saturdays except public holidays, my paper is distributed at MRT stations in the CBD, key stations linked with bus interchanges, offices, institutions, airlines, country clubs, selected readers households and selected coffee joints on Saturdays.
Daily Average Circulation for August 2006: 120,000
|
