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The New Paper, Singapore's only afternoon tabloid, is the
second most-read English newspaper in Singapore, after The
Straits Times.
Launched on July 26, 1988, The New Paper's forte is in presenting
news with a human face, in addition to its lively sports and
entertainment sections. The New Paper has a huge following
for its sports pages, which provide strong sports coverage,
especially in soccer news.
The New Paper is also pioneering a different form of tabloid
journalism by presenting complex issues in an easy-to-read,
pop style for young and busy readers. It catches readers'
eyes with bold and colourful designs, exciting layouts and
punchy headlines.
Now a big part of the Singapore scene, The New Paper strolled
into the Guinness Book of World Records in 2000, when its
annual mass-fitness event, The New Paper Big Walk, was recognised
as the largest walk in the world.
Daily Average Circulation for August 2006: 111,400
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