App Splash | SPH Media

Digital

Our fullscreen App Splash ads appear when users lauch a supporting app, displaying it while the app’s content loads. This ensures full visibility and better exposure for your brand and products.

Ad Type
High Impact, Video

Ad Examples

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App Splash - Mobile

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App Splash - Mobile

Ad Specifications

Last updated: April 2023

Image

For mobile and tablet apps

Dimensions (W x H)	750 x 1334 px The actual display size on mobile is 375 x 667 px. We request a larger size to ensure quality resolution for retina displays.
Maximum File Size	500 KB
File Type	JPG, PNG or GIF
Required File Format (for creatives produced by SPH)	Layered PSD file and fonts

Video

For mobile apps only

Dimensions (W x H)	750 x 1334 px The actual display size on mobile is 375 x 667 px. We request a larger size to ensure quality resolution for retina displays.
Media Specifications	1. Mobile Full Transitional Ad with video - Video file format in MP4 - Duration of video should be between 6 to 30 seconds - Encode the video file in the H.264 codec - Export your video file in 16:9 aspect ratio 2. Video/backup image: - Follows the dimension of the video given - Video/backup image can be positioned anywhere within the 750 x 1334 px space 3. Only applicable for Splash Ad (video)
Maximum File Size	2 MB
Maximum Duration	Between 6 to 30 seconds
File Type	MP4 (H.264 codec) Layered PSD file and fonts

Things to note:

App Splash is part of Full Transitional and Transitional Ad’s entitlements.
Provide 1 click-through URL.
Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative materials.
The close button will be provided by SPH Media.
If creative is provided by the client for adaption by SPH Media:
- Submit ad creative per specification for scheduling at least 5 working days prior to the launch of the campaign.
- If necessary, provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
- There will be a maximum limit of 3 creatives per campaign. The cost for the first creative will be absorbed by SPH Media while the remaining two creatives are subject to adaptation cost.
If creative production by SPH Media:
- Provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
- Lead time at least 10 working days prior to the campaign launch.
- SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
- There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
- Client to provide applicable brief and requirements. The quote will be provided based on requirements.
There will be no animation limit for animated transitional ads.
The video will autoplay in mute as default. The user has to initiate turning the sound on.
Frequency cap applies to Desktop Transitional Ad, App Splash and Mobile Full Transitional Ad and Mobile Catfish.
Desktop Transitional Ad, App Splash and Mobile Full Transitional Ad are excluded from Straits Times login users.

Submission Deadline

Production of creative done by client

Submit the ad creatives for scheduling at least 5 working days prior to the campaign launch

Production of creative done by SPH Media

Submit the ad creatives for scheduling at least 10 working days prior to the campaign launch
Refer to the Types of App Splash Ad section for the accepted file formats and source files required

T&C apply. For more information: Advertising Terms and Conditions & Guidelines