eNewsletter Insert – IMU

Digital

The eNewsletter Insert IMU is a smaller-sized banner featured in the electronic newsletters of a range of SPH Media publications. These are sent out regularly to specific audience segments, allowing for a more targeted advertising approach.

Ad Type
eNewsletter

Ad Specifications

Last updated Apr 2023

Desktop & Mobile

Dimensions (W x H) 300 x 250 px
Maximum File Size 50 KB
File Type JPG or GIF

Things to note:

  1. Editorial discretion will be exercised if an eNewsletter is scheduled to be sent out during a public holiday.
  2. The publisher reserves the right to reject any creative containing questionable content that will negatively affect user experience.
  3. The above specifications may be modified at the publisher’s discretion at any time.
  4. For The Business Times eNewsletter, clients can use different creatives for each daily blast if required.
    • Brief – Up to 6 different creatives per week
    • Debrief – Up to 5 different creatives per week
  5. Schedule:
    • The Straits Times: 7 days a week (am), 6 days a week (pm)
    • The Straits Times Asian Insider: Monday to Friday
    • The Business Times: 6 days a week (am), 5 days a week (pm)
    • zaobao.sg: 6 days a week
  6. Provide 1 click-through URL.
  7. Third-party tags are not allowed.

Submission Deadline

  • 5 working days prior to the campaign launch.
  • T&C apply

For more information: Advertising Terms and Conditions & Guidelines

Brands Available

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