Full Transitional | SPH Media

Digital

Full Transitional ads maximise visibility by covering the entire mobile or desktop screen, in image and video formats. This bundle includes the Desktop Transitional Ad, Full Transitional on mobile web, and App Splash on mobile app, promoting your content boldly and effectively.

Ad Type
High Impact, Video

Ad Examples

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Mobile Full Transitional Ad (web) / Mobile App Splash (app), Desktop Transitional Ad

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Mobile Full Transitional Ad (web) / Mobile App Splash (app), Desktop Transitional Ad

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Desktop Transitional Ad

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App Splash - Mobile

Ad Specifications

Last updated Sep 2024

Desktop

Transitional Ad

Image Specifications

Dimensions (W x H)	1366 x 624 px
Maximum File Size	500 KB
File Type	JPG, PNG or GIF
Required File Format (for creatives produced by SPH)	Layered PSD file and fonts

Video Specifications

Requirements	1. Aspect ratio: 16:9 - Video must fill full screen - No black bars - Export your video file in 854 x 480 px, 16:9 aspect ratio for vertical videos 2. Encode the video file in the H.264 codec 3. Maximum video file size supported is 2 MB 4. Video/Backup image - Follows the dimension of the video given - Video/backup image can be positioned anywhere within the 1336 x 624 px space 5. Only applicable for transitional ads - Videos only
Maximum File Size	2 MB
Maximum Duration	30 secs
File Type	MP4 (H.264 codec) Layered PSD file and fonts

Mobile

Full Transitional Ad (web)

Image Specifications

Dimensions (W x H)	750 x 1334 px The actual display size on mobile is 375 x 667 px. We request a larger size to ensure quality resolution for retina displays.
Maximum File Size	500 KB
File Type	JPG, PNG or GIF
Required File Format (for creatives produced by SPH)	Layered PSD file and fonts

Video Specifications

Dimensions (W x H)	750 x 1334 px The actual display size on mobile is 375 x 667 px. We request a larger size to ensure quality resolution for retina displays.
Media Specs	1. Mobile Full Transitional ad with video - Video file format in MP4 - Duration of video should be between 6 to 30 seconds - Encode the video file in the H.264 codec - Export your video file in 16:9 aspect ratio 2. Video/backup image: - Follows the dimension of the video given - Video/backup image can be positioned anywhere within the 750 x 1334 px space 3. Only applicable for video ads.
Maximum File Size	2 MB
Maximum Duration	Between 6 to 30 seconds
File Type	MP4 (H.264 codec) Layered PSD file and fonts

App Splash (app)

For full specifications, click here.

Things to note:

Full Transitional ads consist of the following ad units: Desktop Transitional Ad, Mobile Full Transitional Ad, App Splash.
Provide one click-through URL.
Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative material.
The close button will be provided by SPH Media.
If the creative is produced by the client:
- Submit ad creatives for scheduling at least 5 working days prior to launch of the campaign.
- If necessary, provide the ad creative in PSD format.
- The submission is subject to adaptation and production fees
If the creative is produced by SPH Media:
- Provide the ad creative in PSD format.
- This needs to be done at least 10 working days prior to the campaign launch.
- SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
- There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
There will be no animation limit for any animated transitional ads.
The video autoplays in mute as default. The user has to initiate turning the sound on.
Frequency cap applies to Desktop Transitional Ad, App Splash and Mobile Full Transitional Ad and Mobile Catfish.
Desktop Transitional Ad, App Splash and Mobile Full Transitional Ad are excluded from Straits Times login users.

Submission Deadline

Production of creative done by client

Submit the ad creatives for scheduling at least 5 working days prior to the campaign launch

Production of creative done by SPH Media

Submit the ad creatives for scheduling at least 10 working days prior to the campaign launch
Refer to the Types of Full Transitional Ad section for the accepted file formats and source files required

T&C apply. For more information: General Advertising Terms and Conditions & Guidelines