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IMU Banner

Digital

A top-performing unit that is popular with advertisers, IMU banner is often integrated into our publications’ digital editorial contents.

Ad Type
Standard Banner

Ad Specifications

Last updated: April 2025

Desktop & Mobile

Image Specifications

Dimensions (W x H)300 x 250 px
Maximum File Size500 KB
File TypeJPG, GIF, PNG, HTML5


Video Specifications

Dimensions (W x H)300 x 250 px
Maximum File Size2 MB
Backup Image 
Maximum File Size		250 KB
File TypeMP4
Video ControlsPlay/pause
Replay
Sound on/off

The video plays in mute by default
Video Length (choose 1)Up to 30 seconds
Tablet

Image Specifications

Dimensions (W x H)300 x 250 px
Maximum File Size500 KB
File TypeJPG, GIF, PNG, HTML5

Things to note:

  1. Provide 1 click-through URL.
  2. The landing URL must support iPad and Android views.
  3. Each campaign is allowed a maximum of 3 creatives, subject to adaptation and production fees (if required).
  4. File sizes that go beyond the stated specifications require third-party ad serving with secured tags. Only third-party ad impressions and click tracking are allowed, with a limit of 1 impression tracker and 1 click tracker for each creative set.
  5. IMUs must follow our HTML5 guidelines. Flash files converted to HTML5 using Swiffy are not allowed
  6. It is optional to provide additional creative files in 2x density for higher retina devices. This is not applicable for HTML5 or third-party ad hosting.
  7. We provide options for third-party ad serving (with secured tags), subject to testing. (This option is excluded for In-App). 
  8. Animated GIF ads to keep to max 15 seconds

Submission Deadline

  • 3 working days prior to the campaign launch.
  • 5 working days prior to the video or HTML5 campaign launches.
  • T&C apply

For more information: Advertising Terms and Conditions & Guidelines

Brands Available

Desktop & Mobile

News Publications

The Straits Times The Business Times Lianhe Zaobao Berita Harian Tamil Murasu Stomp

Lifestyle Publications

Home & Decor Her World Harper’s BAZAAR Singapore ICON Nuyou The Peak The Singapore Women’s Weekly F ZINE HardwareZone
Tablet

News Publications

The Straits Times The Business Times Lianhe Zaobao Berita Harian Stomp
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