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In-content Native

Digital

Our In-content Native ads are images or videos that are strategically placed within our publications’ articles. These offer greater visibility without disrupting the users’ reading experience.

Ad Type
Video, Native

Ad Specifications

Last updated: April 2023

Desktop & Mobile


Image

Dimensions (W x H) 780 x 300 px
Maximum File Size 100 KB
File Type JPG only
Text Length Header: 60 characters maximum including spaces
Call-to-action: Maximum of 15 characters, including spaces
Text Length (for zaobao.sg) Header: 30 characters maximum (including spaces)
Call-to-action: 15 characters maximum (including spaces)


Video

Video Dimensions (W x H) 640 x 360 px
Video File Type MP4 only
Maximum File Size 2 MB
Postal Image Dimensions 640 x 360 px
Postal Image File Type JPG only, maximum file size 120 KB
Text Background Image Dimensions 700 x 310 px, safe area: 312 x 310 px
Text Background Image File Type JPG only, maximum file size 120 KB
Text Length Header: 60 characters maximum (including spaces)
Call-to-action: 15 characters maximum (including spaces)
Text Length (for zaobao.sg) Header: 30 characters maximum (including spaces)
Call-to-action: 15 characters maximum (including spaces)


Things to note:

  1. Provide 1 click-through URL.
  2. Third-party tags are not allowed. Only third-party ad impressions and click tracking are allowed, with a limit of 1 impression tracker and 1 click tracker for each creative set.

Submission Deadline

  • 5 working days prior to the campaign launch.
  • T&C apply

For more information: Advertising Terms and Conditions & Guidelines

Brands Available

In-Content Image

News Publications

The Straits Times The Business Times Lianhe Zaobao Berita Harian
In-Content Video

News Publications

The Straits Times The Business Times Lianhe Zaobao Berita Harian The New Paper Stomp
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