In-content Video | SPH Media

Digital

In-content Videos appear in between content on our publications’ sites, playing automatically when users scroll past. These videos enjoy high visibility and are an effective way to grab viewers’ attention.

Ad Type
Video, Native

Ad Example

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In-content Video - Desktop & Mobile

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In-content Video - Desktop & Mobile

Ad Specifications

Last updated: April 2023

Desktop & Mobile

Video Dimensions (W x H)	640 x 360 px
Video File Type	MP4 only
Maximum File Size	2 MB
Postal Image	640 x 360 px
Postal Image File Type	JPG only, maximum file size 120 KB
Text Background Image Dimensions	700 x 310 px, safe area: 312 x 310 px
Text Background Image File Type	JPG only, maximum file size 120 KB
Text Length	Header: 60 characters maximum (including spaces) Call-to-action: 15 characters maximum (including spaces)
Text Length (for zaobao.sg)	Header: 30 characters maximum (including spaces) Call-to-action: 15 characters maximum (including spaces)

Things to note:

Provide 1 click-through URL.
Third-party tags are not allowed. Only third-party ad impressions and click tracking are allowed, with a limit of 1 impression tracker and 1 click tracker for each creative set.
The video autoplays in mute as default. The user has to initiate turning the sound on.