Booklet & Leaflet Inserts

Present your brand or product information with detailed explanations in our quality colour-printed booklet or leaflet inserts. They are distributed across our English and vernacular language publication titles.

Ad Type
Inserts & Special Newsprints

Ad Examples

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Booklet & Leaflet Inserts

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Ad Specifications

Last updated Apr 2023

Booklet Inserts

Finished sizing (W x H)	Minimum size (A4): 210 x 297 mm Maximum size (C4): 250 x 324 mm
Finishing	Stitched or stapled
Maximum pages	80 grams, 32 printed pages

Leaflet Inserts

Finished sizing (W x H)	Minimum size (A4): 210 x 297 mm Maximum size (C4): 250 x 324 mm
Maximum pages	40 grams

Submission Deadline

All Publications (Except Student Publications & Supplements)

Publications	Material Deadline
The Straits Times The Sunday Times Lianhe Zaobao The Business Times Berita Harian Berita Minggu Shin Min Daily News Tamil Murasu Tabla	3 working days before publication

Student publications

Publications	Copy Deadline
IN	5.00pm on Fridays
Little Red Dot	5.00pm on Fridays
Thumbs Up	7 clear working days from publication date
ZbCOMMA	12 noon on Tuesdays for Wednesdays

Supplements

Insertion Date	Booking / Submission Deadline
Not fixed; dependent on scheduled supplements or your preferred publishing dates	Booking deadline: At least 14 days in advance by 1159hr Submission deadline: Final Ad artwork to be submitted at least 4 working days in advance by 1159hr *Submission deadlines may change based on the supplement booked, and if ad production is required

Creative buys

Creative buys include inserts, plastic bags, belly bands and front page flags/stick-ons. Please submit all creative buys 3 working days prior to the insertion date.

Things to Note:

For all publications (except Creative Buys), copy vetting deadline will be one day before submission deadline. For Creative Buys, the copy vetting deadline is 14 working days before the submission deadline.
Late copy will be charged $100 or 10% of the ad cost (up to a maximum of $800), whichever is higher.
For Tamil Murasu, late copy will be charged a minimum of $50 or 5% of the ad cost (up to a maximum of $800), whichever is higher. Surcharge will be doubled for materials submitted 2 hours after stipulated copy submission deadline.
For overseas clients/agencies, copy deadline will be 7 working days prior to insertion date.
Non-electronic submissions will be charged a handling fee of $500 per advertisement material. These advertisement materials must be submitted at least 2 clear working days before insertion dates.
For material submissions specifications, refer to our guidelines above.

T&C apply. For more information: Advertising Terms and Conditions & Guidelines