Live Reads
Want a radio advertisement that feels natural, like a friend’s enthusiastic recommendation? With Live Reads, our radio DJs can bring your brand message to life in a friendly way that will command top-of-mind awareness with their loyal listeners.
- Tap the strong bonds between our DJs and listeners
- Enjoy high recall and response rates
- Low production costs
Ad Type
Radio
Ad Examples
Ad Specifications
Last updated: April 2023
Assets specifications
Live Reads are 30-second scripted shout-outs, scheduled either as the first or last spot of commercial break.
Available on all SPH Media radio stations.
A brief template will be provided after confirmation of your order.
Please contact your SPH Media Solutions representatives for more information.
Deadlines
| Day of Broadcast | Contract Submission Deadline | Material Submission Deadline |
|---|---|---|
| Monday | Thursday 12 Noon | Friday 12 Noon |
| Tuesday | Friday 12 Noon | Monday 12 Noon |
| Wednesday | Monday 12 Noon | Tuesday 12 Noon |
| Thursday | Tuesday 12 Noon | Wednesday 12 Noon |
| Friday | Wednesday 12 Noon | Thursday 12 Noon |
| Saturday | Thursday 12 Noon | Friday 12 Noon |
| Sunday | Thursday 12 Noon | Friday 12 Noon |
Any commercial clips must be submitted to SPH Radio 2 working days prior to airtime.
- Live Read scripts for vetting must reach the SPH Radio copywriting team 2 working days prior to airtime.
- The specified lead time excludes Saturdays, Sundays and public holidays.
All materials will be removed after 6 months unless there is any prior arrangement for collection of materials.
T&C apply. For more information: Advertising Terms and Conditions & Guidelines