Masthead Scroller

Digital

The Masthead Scroller puts your brand front and centre the moment users land, captures users instantly, recall and share of voice at the most valuable point in the digital experience.

Ad Type
High Impact

Ad Specifications

Last updated July 2026

Desktop

Image Only Specifications

Image

Dimensions (W x H)3200px x 1360px
Max File Size600kb
File TypeJPG, PNG or GIF

Image with Video Specifications

Image

Dimensions (W x H)3200px x 1360px
Max File Size600kb
File TypeJPG, PNG or GIF

Video

Video RequirementVideo ratio 16:9
Muted by default

(Youtube embedded is not allowed)
Max File Size2MB
Max Duration30 sec
File TypeMP4 (Youtube embedded is not allowed)
Mobile

Image Only Specifications

Image

Dimensions (W x H)860px x 1460px
Maximum File Size600kb
File TypeJPG, PNG or GIF

Video

Video RequirementVideo ratio 16:9
Muted by default

(Youtube embedded is not allowed)
Maximum File Size2MB
Maximum Duration30sec
File TypeMP4 (Youtube embedded is not allowed)

Things to note:

  1. Provide one click-through URL.
  2. Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative material.
  3. If creative is provided by the client for adaptation by SPH Media:
    - Submit ad creative per specification for scheduling at least 5 working days prior to the launch of the campaign
    - If necessary, provide the ad creative source files as stated in the respective ad specifications table
    - There will be a maximum limit of 3 creatives per campaign. The cost for the first creative will be absorbed by SPH Media while the remaining two creatives are subject to adaptation cost
  4. If creative production by SPH Media:
    - Provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
    - Lead time at least 10 working days prior to the campaign launch.|
    - SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
    - There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
    - Client to provide applicable brief and requirements. The quote will be provided based on requirements.
  5. The video autoplays in mute as default. The user has to initiate turning the sound on.
  6. Frequency cap applies to Masthead Scroller.
  7. Masthead Scroller is excluded from Straits Times login users.

Submission Deadline

Production of the creative is done by client
- Submit the ad creatives for scheduling at least 5 working days prior to the campaign launch

Production of creative done by SPH Media
- Submit the ad creatives for scheduling at least 10 working days prior to the campaign launch
- Refer to the Masthead Scroller ad specifications for the accepted file formats and source files required

T&C apply. For more information: General Advertising Terms and Conditions & Guidelines

Brands Available

News Publications

Brands Available

Lifestyle Publications

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