Mobile Cards

Digital

Mobile Cards are interactive sticky banners at the bottom of a mobile browser view. This allows brands to display a variety of product images for readers to interact with.

Ad Type
High Impact, Video

Ad Specifications

Last updated: April 2023

Image

Dimensions (W x H)640 x 360 px
Maximum File SizeMinimum two cards, Maximum of five cards
Total File Weight
Video & Image: Max 3.8 MB
Image: Max 3.8 MB
File TypeJPG, GIF or PNG
Required File Format (for creatives produced by SPH)Layered PSD file and fonts
Remarks- Every card is clickable
- Every card allows different landing URL


Video

Dimensions (W x H)640 x 360 px
Aspect ratio 16:9
BitrateVideo: Max 600kpbs
Audio: Max 128kpbs
Maximum File SizeMinimum two cards, Maximum of five cards
Limited to 1 card with video
Total File Weight (Video & Image): Max 3.8MB
File TypeMP4
Video duration between 6 to 30 seconds
Layered PSD file for assets
Remarks- Every card is clickable
- Every card allows different landing URL

Things to note:

  1. Every card is clickable and allows a different landing url.
  2. Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative materials.
  3. The close button will be provided by SPH Media.
  4. If creative is provided by the client for adaption by SPH Media:
    • Submit ad creative per specification for scheduling at least 5 working days prior to the launch of the campaign.
    • If necessary, provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
    • There will be a maximum limit of 3 creatives per campaign. The cost for the first creative will be absorbed by SPH Media while the remaining two creatives are subject to adaptation cost.
  5. If creative production by SPH Media:
    • Provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
    • Lead time at least 10 working days prior to the campaign launch.
    • SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
    • There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
    • Client to provide applicable brief and requirements. The quote will be provided based on requirements.
  6. The video will autoplay in mute as default. The user has to initiate turning the sound on."

Submission Deadline

Production of creative done by client

  • Submit ad creatives for scheduling at least 5 working days prior to the campaign launch

Production of creative done by SPH Media

  • Submit the ad creatives for scheduling at least 10 working days prior to the campaign launch
  • Refer to the Types of Mobile Cards section for the accepted file formats and source files required
  • T&C apply

For more information: Advertising Terms and Conditions & Guidelines

Brands Available

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