Mobile Catfish | SPH Media

Digital

From videos to images, our expandable Mobile Catfish ad fills up the width of audiences’ screens when clicked on, offering your brand highly visible and effective exposure.

Ad Type
High Impact, Video

Ad Examples

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Mobile Catfish

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Mobile Catfish

Ad Specifications

Last updated Apr 2023

Mobile

Image

Dimensions (W x H)	- 640 x 200 px - Ensure the image is expandable to 640 x 860 px for retina displays - Please allow a buffered space (50px X 50px) for the close button (provided by SPH Media) on non-expandable 640x200 and expandable 640x860 creatives
Maximum File Size	500 KB
File Type	JPG, PNG or GIF

Video

Dimensions (W x H)	- 640 x 200 px (image) - Ensure the image is expandable to 640 x 860 px (video) for retina displays - Please allow a buffered space (50px X 50px) for the close button (provided by SPH Media) on non-expandable 640x200 and expandable 640x860 creatives
Media Specifications (Expandable)	1. 640 x 860 px full page with video - Video file format in MP4 - Keep the duration of the video between 6 to 30 seconds - Encode the video file in the H.264 codec - Export your video file in 16:9 aspect ratio 2. Video/backup image: - Follows the dimension of the video given - Can be positioned anywhere within the 640 x 860 px space 3. Only applicable for transitional ads (video)
Maximum File Size	2 MB
Maximum Duration	Between 6 to 30 seconds
File Type	MP4

Things to note:

Mobile Catfish is part of Transitional Ad’s entitlements.
Provide 1 click-through URL.
This ad unit expands to the full page. Alternatively, you may wish to link the Mobile Catfish directly to the click-through URL without expanding it across the full page.
Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative material.
The close button will be provided by SPH Media.
If creative is provided by the client for adaption by SPH Media:
- Submit ad creative per specification for scheduling at least 5 working days prior to the launch of the campaign.
- If necessary, provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
- There will be a maximum limit of 3 creatives per campaign. The cost for the first creative will be absorbed by SPH Media while the remaining two creatives are subject to adaptation cost.
If creative production by SPH Media:
- Provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
- Lead time at least 10 working days prior to the campaign launch.
- SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
- There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
- Client to provide applicable brief and requirements. The quote will be provided based on requirements.
There will be no animation limit for any animated transitional ads.
The video will autoplay in mute as default. The user has to initiate turning the sound on.

Submission Deadline

Production of creative done by client

Submit the ad creatives for scheduling at least 5 working days prior to the campaign launch.

Production of creative done by SPH Media

Submit the ad creatives for scheduling at least 10 working days prior to the campaign launch
Refer to the Types of Mobile Catfish section for the accepted file formats and source files required
T&C apply

For more information: Advertising Terms and Conditions & Guidelines