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Poll Ad

Digital

An interactive ad format designed to engage readers by inviting them to poll on a curated topic. Displayed within the IMU placement, the Poll Ad drives participation and delivers valuable audience insights.

Ad Type
Standard Banner

Ad Specifications

Last updated: August 2025

Desktop & Mobile

Logo

Dimensions (W x H) 150 x 50 px maximum
Maximum File Size 150kb
File Type PNG

Question & Answer Options

Question Limit 60 characters
Answer Option Limit 30 characters
4 options maximum

Things to note:

  1. Client to provide the logo, question, answer options and web page link for the Poll Ad.
  2. Vetting of questions and answers by SPH Content Lab (maximum of 2 revisions).
  3. Third-party tag, impression tracker and click tracker are not applicable. 
  4. Maximum duration of four weeks per campaign.
  5. Only desktop and mobile web are supported.
  6. Poll will run exclusively on Singapore IP addresses, across SPH Run-of-Network.
  7. A raw data report will be shared after the campaign concludes.

Submission Deadline

  • Logo to be submitted at least 5 working days prior to launch of the campaign, subject to adaptation (if applicable).
  • T&C apply

For more information: General Advertising Terms and Conditions & Guidelines

Brands available

Desktop & Mobile

News Publications

The Straits Times The Business Times Lianhe Zaobao Berita Harian Tamil Murasu Stomp

Lifestyle publications

Home & Decor Her World Harper’s BAZAAR Singapore ICON Nuyou The Peak The Singapore Women’s Weekly F ZINE HardwareZone
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