Skinning Ad | SPH Media

Digital

A Skinning ad surrounds the content on a page, ensuring that your brand receives maximum exposure when a user is browsing the page.

Ad Type
High Impact, Video

Ad Examples

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Skinning Ad - Desktop

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Skinning Ad - Desktop & Mobile

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Skinning Ad - Mobile

Last updated Sep 2024

Desktop

Dimensions (W x H)	Area specs: (refer to skinning illustrations) - Header – 2000 x 500 px - Left skin – 920 x 2160 px - Right skin – 920 x 2160 px - Footer – 2000 x 200 px
Maximum File Size	Up to 600KB
File Type	JPG, PNG or GIF
Other Requirements	- Layered PSD file and fonts - Provide 2 sets of creatives to cater for both large and small screens - Refer to skinning illustrations below for more information on creative dimensions

Skinning (Large Screens)

Skinning (Small Screens)

Image Dimensions (W x H)	Area specs: (refer to guidelines) - Header – 2000 x 500 px - Left skin – 920 x 2160 px - Right skin – 920 x 2160 px - Footer – 2000 x 200 px
Image File Type	JPG, PNG or GIF
Image Maximum File Size	Up to 600KB
Image Requirements	- Layered PSD file and fonts - Provide 2 sets of creatives to cater for both large and small screens - Refer to diagrams below for more information on dimensions

Video Aspect Ratio	16:9
Video File Type	MP4 - Encode the video file with the H.264 codec
Video Duration	Between 6 to 30 seconds
Video Maximum File Size	Up to 2MB

Skinning (Large Screens)

Skinning (Small Screens)

Mobile

Dimensions (W x H)	Area Specs: (refer to skinning illustrations) - Header – 750 x 220 px - Left side skin – 20 x 1334 px - Right side skin – 20 x 1334 px - Footer – 750px 200px
Maximum File Size	500 KB
File Type	JPG, PNG or GIF
Other Requirements	- Layered PSD file and fonts - Refer to the diagrams below for more information on dimensions - Leave 60 px of space on the top right corner of the footer page - Refer to skinning illustrations below for more information on creative dimensions

Skinning (mobile web) - Static image

Creatives

Image Dimensions (W x H)	Area Specs: (refer to guidelines) - Header – 750 x 220 px - Left side skin – 20 x 1334 px - Right side skin – 20 x 1334 px - Footer – 750px 200px
Image Maximum File Size	500 KB
Image File Type	JPG, PNG or GIF
Image Requirements	- Layered PSD file and fonts - Refer to the diagrams below for more information on dimensions

Video Dimensions (W x H)	750 x 220 px
Video File Type	MP4 - Encode the video file with the H.264 codec
Video Requirements	- Video duration between 6 to 30 seconds - Leave 60 px of space on the top right corner of the footer page
Video Maximum File Size	2 MB

Skinning (mobile web) - with video

Browser compatibility for the ad will be Chrome 61, 60, 59 as well as IE 11, Safari 10+ and Firefox 54+ (Not applicable for mobile)
Provide 1 click-through URL.
Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative materials.
Please note that mobile skinning ad is only compatible with mobile web.
The video will autoplay in mute as default. The user has to initiate turning the sound on.

Production of creative done by client

Submit ad creatives for scheduling at least 5 working days prior to the campaign launch
Submit ad creative per specification for scheduling at least 5 working days prior to the launch of the campaign.
If necessary, provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
There will be a maximum limit of 3 creatives per campaign. The cost for the first creative will be absorbed by SPH Media while the remaining two creatives are subject to adaptation cost.

Production of creative done by SPH Media

Client will provide a brief and requirements, afterwhich a quote and lead time will be provided.
A minimum of 10 working days is required, subject to the scope of the requirements.
Provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
T&C apply