Social Cards | SPH Media

Digital

Social Cards leverage your brand’s social media channels. We pull organic posts directly from your feeds and display them as advertisements across SPH Media brands. boosting your brand visibility.

Ad Type
Standard Banner

Ad Examples

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Social Cards - Desktop & Mobile

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Social Cards - Desktop & Mobile

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Social Cards - Mobile

Ad Specifications

Last updated: April 2023

Desktop & Mobile

Facebook, Instagram, Twitter, LinkedIn & Pinterest

Supported formats

Social Feed URL	- Image Posts - Video posts (vertical videos and watch URLs) - Autoplay (with sound off) or click-to-play - Runs in standard inventory (not pre-roll) - Event posts (only for Facebook) - Website URL (Only for Twitter & LinkedIn)
Custom Post Creation (for advertisers with no social feed urls)	- Website URLs - Dark posts - Video posts - Carousel posts (up to 5 slides) - Enabling/disabling social engagement buttons - Album posts are not supported (only for Facebook)

TikTok & Youtube

Supported formats

Social Feed URL	- Image posts (only for TikTok) - Video posts - Autoplay (with sound off) or click-to-play - Runs in standard inventory (not pre-roll)
Custom Post Creation (for advertisers with no social feed urls)	- Dark posts - Enabling/disabling social engagement buttons

Custom

Supported formats

Logo

File Type	JPG or PNG
Recommended Image Ratio	Square (1:1)
Minimum Resolution (W x H)	100px (W) x 100px (H)
Maximum Resolution (W x H)	500px (W) x 500px (H)
Maximum File Size	100 KB

Image

File Type	JPG or PNG
Minimum Resolution (W x H)	500px (W) x 262px (H)
Maximum Resolution (W x H)	1222px (W) x 640px (H)
Maximum File Size	1 MB

Video

File Type	MP4
Recommended Video Ratio	9:16 to 16:9
Minimum Resolution (W x H)	320px (W) x 180px (H)
Maximum Resolution (W x H)	720px (W) x 405px (H)
Maximum File Size (Autoplay)	2 MB / 15 seconds long
Maximum File Size (click-to-play)	2 MB
Video Thumbnail	Follow image specifications above

Text

Brand Name	25 characters
Caption Limit	300 characters (before truncation) 700 characters (after expansion)
Link Title (optional)	30 characters (until truncation)
Link Description (optional)	30 characters (until truncation)

CTA

CTA Text	25 characters (until truncation)
CTA Click-through URL	Any landing URL

Things to note:

For carousel ads with videos, we recommend the first slide be in video format for better engagement.
Video assets should have a maximum file size of 2 MB or be less than 15 seconds long. Creative assets with both videos and images should not exceed 4 MB.
Video will be set as click-to-play if it exceeds the file size limit.
Third-party impression and click tracking is allowed (secured trackers).
Social Cards are supported on both desktop web and mobile web.
Only 1 click-through URL is allowed on Social Cards. It does not support different click-through URLs within the body text and on the call-to-action (CTA) button. Hyperlinks and hashtags within the body text are not clickable.
For custom-format Social Cards with a call-to-action that links to the client's URL instead of their social feed, we accept up to 3 sets of website URLs to be 3 in three separate Social Cards.