1. Home
  2. Ad Types and Formats
  3. Sync Ad

Sync Ad

Digital

Our Sync ads allow you to enjoy 100 per cent share of voice on select web pages of choice publications. With this, your brand can deliver crystal-clear messages to your target audiences.

Ad Type
High Impact

Ad Specifications

Last updated Apr 2023

Desktop
Dimensions (W x H) Click on the individual ad types to view their specifications:

728 x 90 px (Leaderboard) / 970 x 250 px (Billboard) - Choose one
300 x 250 px (IMU)
300 x 600 px (Half Page)
1280 x 720 px (for in-article videos)
Mobile
Dimensions (W x H) Click on the individual ad types to view their specifications:

320 x 50 px (Leaderboard)
300 x 250 px (IMU)
300 x 600 px (Half Page)
1280 x 720 px (for in-article videos)
640 x 200 px (Mobile Catfish)

Things to note:

  1. Sync ad banners (impression buy) on article pages only.
  2. Desktop: maximum of 4 ad units from the following:  
    • 728 x 90 px
    • 970 x 250 px
    • 300 x 250 px
    • 300 x 600 px
    • 1280 x 720 px (for in-article videos)
  3. Mobile: maximum of 4 ad units from the following: 
    • 320 x 50 px
    • 300 x 250 px
    • 300 x 600 px
    • 1280 x 720 px (for in-article videos)
    • 640 x 200 (Mobile Catfish)
  4. The client must provide all the ads units.
  5. Half-page is excluded in The Straits Times article pages.
  6. Sync Ad Impression definition: based on impression served for all the banners (Leaderboard or Billboard, Mobile Leaderboard, IMU or halfpage if applicable, In-article Video or IMU).
  7. Option to exclude ONE banner from the Sync Ads banners.
  8. Cross platforms do not include iPad & Mobile App inventory.
  9. Purchase of a Sync ad space is subject to availability.
  10. Publications/sections available for the Sync ad:
    • The Straits Times: Business section | Life section | Sports section
    • Zaobao.sg: Finance section | Lifestyle section | Entertainment section
    • The Business Times: Companies-Market & Wealth section, Lifestyle, Property

* Do not allow the exclusion of section/s that are pre-bundled for the Sync Ads to run.

Submission Deadline

  • Submit the ad creatives for scheduling at least 5 working days prior to the campaign launch.
  • T&C apply

For more information: Advertising Terms and Conditions & Guidelines

Brands Available

News Publications

The Straits Times Lianhe Zaobao The Business Times
Stay updated with the latest news and events with our monthly newsletter
Sign me up

Explore Further

Advertising Solutions
Connect your brand with the right audiences through our multichannel platforms. Leverage our advertising solutions to achieve your business goals.
Advertising Terms & Conditions
SPH Media Advertising Terms & Conditions and Guidelines are available for your reference. Please click to read more.
Ad Booking Portals
Book your classifieds, obituaries, acknowledgement and condolence ads with ease through SPH Media’s self-booking platforms.