Transitional Ad | SPH Media

Digital

Transitional Ads are eye-catching pop-ups that appear as users navigate our sites or apps. They are designed to be grab attention while being easy to close, minimizing annoyance. This bundle includes the Mobile Catfish on mobile web, App Splash on mobile app and Desktop Transitional Ad.

Ad Type
High Impact, Video

Ad Examples

1/4

Mobile Catfish, App Splash, Desktop Transitional Ad

2/4

Desktop Transitional Ad & Mobile Catfish

3/4

Mobile Catfish

4/4

App Splash

Ad Specifications

Last updated Sep 2024

Desktop

Image

Dimensions (W x H)	1366 x 624 px
Maximum File Size	500 KB
File Type	JPG, PNG or GIF
Required File Format (for creatives produced by SPH)	Layered PSD file and fonts

Video

Requirements	1. Aspect ratio: 16:9 - Video must fill full screen - No black bars - Export your video file in 854 x 480 px, 16:9 aspect ratio for vertical videos 2. Encode the video file in the H.264 codec 3. Maximum video file size supported is 2 MB 4. Video/Backup image - Follows the dimension of the video given - Video/backup image can be positioned anywhere within the 1366 x 624 px space 5. Only applicable for transitional ads - Videos only
Maximum File Size	2 MB
Maximum Duration	30 secs
File Type	MP4 (H.264 codec) Layered PSD file and fonts

Mobile

Mobile Catfish (web)

For full specifications, click here.

App Splash (app)

For full specifications, click here.

Things to note:

Transitional Ad consists of the following ad units: Mobile Catfish, App Splash, Desktop Transitional Ad.
Provide one click-through URL.
Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative material.
The close button will be provided by SPH Media.
If creative is provided by the client for adaption by SPH Media:
- Submit ad creative per specification for scheduling at least 5 working days prior to the launch of the campaign
- If necessary, provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video
- There will be a maximum limit of 3 creatives per campaign. The cost for the first creative will be absorbed by SPH Media while the remaining two creatives are subject to adaptation cost
If creative production by SPH Media:
- Provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
- Lead time at least 10 working days prior to the campaign launch.
- SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
- There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
- Client to provide applicable brief and requirements. The quote will be provided based on requirements.
There will be no animation limit for any animated transitional ads.
The video autoplays in mute as default. The user has to initiate turning the sound on.

Submission Deadline

Production of creative done by client

Submit the ad creatives for scheduling at least 5 working days prior to the campaign launch

Production of creative done by SPH Media

Submit the ad creatives for scheduling at least 10 working days prior to the campaign launch
Refer to the Types of Transitional Ads section for the accepted file formats and source files required

T&C apply. For more information: Advertising Terms and Conditions & Guidelines