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Vertical Video

Digital

Give your brand story the spotlight with a vertical video format that autoplay starts on mute, ensuring instant engagement. Enjoy immersive, smooth, high-quality playback for videos over 30 seconds with adaptive streaming that keeps viewers watching.

Ad Type
Video

Ad Specifications

Last updated: August 2025

Desktop & Mobile

Vertical Video Auto-Build

Social Feed URLPublic posts from Facebook, Instagram, TikTok or YouTube shorts
Video Ratio9:16
Call-To-ActionClick-through URL

Custom Format

Video Ratio9:16
Minimum Resolution (W x H)480px (W) x 720px (H)
Maximum File SizeUp to 12MB
File FormatMP4
Call-To-ActionClick-through URL

Example of desktop & mobile web

Things to note:

  1. Video assets should have a maximum file size of 12MB or less
  2. Videos set as “Autoplay” will dynamically check bandwidth usage and autoplay until it hits the 4MB limit (based on Google Better Ads standards).  When the limit is reached, it shows a “Keep Watching” overlay with a “play” button for users to interact with and watch the rest of the video. This experience is similar to that of the Instagram videos.
  3. Third-party impression and click tracking is allowed (secured trackers).
  4. Vertical Video is supported on desktop and mobile web only
  5. Only 1 click-through URL is allowed on Vertical Video.  It does not support different click-through URLs within the video.

Submission Deadline

  • Submit the ad creatives for scheduling at least 3 working days prior to the campaign launch
  • T&C apply

For more information: General Advertising Terms and Conditions & Guidelines

Brands available

Desktop & Mobile

News Publications

The Straits Times The Business Times Lianhe Zaobao Berita Harian Tamil Murasu Stomp

Lifestyle publications

Home & Decor Her World Harper’s BAZAAR Singapore ICON Nuyou The Peak The Singapore Women’s Weekly F ZINE HardwareZone
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