XXL Banner | SPH Media

Digital

The XXL Banner is a large, eye-catching ad that maximizes page width and remains sticky for improved visibility and engagement.

Ad Type
High Impact

Ad Examples

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XXL Banner - Desktop & Mobile

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XXL Banner - Desktop & Mobile

Last updated Oct 2024

Desktop

Ad Dimensions (W x H)	Expanded: 2880 (W) x 1000 (H), up to 600kb Collapsed: 2880 (W) x 200 (H), up to 300kb
File Type	Static image in JPG/PNG

1. Ad appears on the top of the page

2. Scroll down the page to shrink the ad

Ad Dimensions (W x H)	Expanded: 2880 (W) x 1000 (H) pixels, up to 600kb Collapsed: 2880 (W) x 200 (H) pixels, up to 300kb
Video Dimensions (W x H)	Expanded: 950 (W) x 534 (H) pixels Collapsed: 356 (W) x 200 (H) pixels
Image File Type	Static image in JPG/PNG (Youtube embedded is not allowed)
Video Ratio	1:1/ 4:3/ 3:4/ 16:9
Bitrate	Video: Max 600kbps Audio: Max 128kbps Turn on screen reader support
Video File Type	MP4, WebM
Video Duration	Max 30sec
Video File Size	Up to 2MB

1. Ad appears on the top of the page

2. Scroll down the page to shrink the ad

References

(1) Banner Dimensions	Length x Width of the banner (refer to the respective tables)
(2) Video Dimensions	Video aspect ratio 16 : 9
(3) Expand Button	(W) 32 x (H) 32
(4) Close Button	Top right of the banner Desktop - (W) 35 x (H) 35 Mobile - (W) 20 x (H) 20

Mobile

Ad Dimensions (W x H)	Expanded: 780 (W) x 1100 (H), up to 600kb Collapsed: 780 (W) x 200 (H), up to 300kb
File Type	Static image in JPG/PNG

1. Ad appears on the top of the page

2. Scroll down the page to shrink the ad

Ad Dimensions (W x H)	Expanded: 780 (W) x 1100 (H), up to 600kb Collapsed: 780 (W) x 200 (H), up to 300kb
Video Dimensions (W x H)	Expanded: 780 (W) x 438 (H) Collapsed: 356 (W) x 200 (H)
Image File Type	Static image in JPG/PNG (Youtube embedded is not allowed)
Video Ratio	1:1/ 4:3/ 3:4/ 16:9
Birate	Video: Max 600kbps Audio: Max 128kbps Turn on screen reader support
Video File Type	MP4, WebM
Video Duration	Max 30sec
Video File Size	Up to 2MB

1. Ad appears on the top of the page

2. Scroll down the page to shrink the ad

References

(1) Banner Dimensions	Length x Width of the banner (refer to the respective tables)
(2) Video Dimensions	Video aspect ratio 16 : 9
(3) Expand Button	(W) 32 x (H) 32
(4) Close Button	Top right of the banner Desktop - (W) 35 x (H) 35 Mobile - (W) 20 x (H) 20

Provide one click-through URL.
Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative material.
If creative is provided by the client for adaption by SPH Media:
- Submit ad creative per specification for scheduling at least 5 working days prior to the launch of the campaign
- If necessary, provide the ad creative source files as stated in the respective ad specifications table
- There will be a maximum limit of 3 creatives per campaign. The cost for the first creative will be absorbed by SPH Media while the remaining two creatives are subject to adaptation cost
If creative production by SPH Media:
- Provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
- Lead time at least 10 working days prior to the campaign launch.
- SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
- There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
- Client to provide applicable brief and requirements. The quote will be provided based on requirements.
The video autoplays in mute as default. The user has to initiate turning the sound on.
Frequency cap applies to XXL Banner.
XXL Banner is excluded from Straits Times login users.

Production of creative done by client

Submit the ad creatives for scheduling at least 5 working days prior to the campaign launch

Production of creative done by SPH Media

Submit the ad creatives for scheduling at least 10 working days prior to the campaign launch
Refer to the XXL Banner ad specifications for the accepted file formats and source files required