XXL Banner
The XXL Banner is a large, eye-catching ad that maximizes page width and remains sticky for improved visibility and engagement.
Ad Type
High Impact
Ad Examples
Ad Specifications
Last updated Oct 2024
Image only, without video
| Ad Dimensions (W x H) | Expanded: 2880 (W) x 1000 (H), up to 600kb Collapsed: 2880 (W) x 200 (H), up to 300kb |
| File Type | Static image in JPG/PNG |
1. Ad appears on the top of the page


2. Scroll down the page to shrink the ad


Image with video
| Ad Dimensions (W x H) | Expanded: 2880 (W) x 1000 (H) pixels, up to 600kb Collapsed: 2880 (W) x 200 (H) pixels, up to 300kb |
| Video Dimensions (W x H) | Expanded: 950 (W) x 534 (H) pixels Collapsed: 356 (W) x 200 (H) pixels |
| Image File Type | Static image in JPG/PNG (Youtube embedded is not allowed) |
| Video Ratio | 1:1/ 4:3/ 3:4/ 16:9 |
| Bitrate | Video: Max 600kbps Audio: Max 128kbps Turn on screen reader support |
| Video File Type | MP4, WebM |
| Video Duration | Max 30sec |
| Video File Size | Up to 2MB |
1. Ad appears on the top of the page


2. Scroll down the page to shrink the ad


References
| (1) Banner Dimensions | Length x Width of the banner (refer to the respective tables) |
| (2) Video Dimensions | Video aspect ratio 16 : 9 |
| (3) Expand Button | (W) 32 x (H) 32 |
| (4) Close Button | Top right of the banner Desktop - (W) 35 x (H) 35 Mobile - (W) 20 x (H) 20 |
Image only, without video
| Ad Dimensions (W x H) | Expanded: 780 (W) x 1100 (H), up to 600kb Collapsed: 780 (W) x 200 (H), up to 300kb |
| File Type | Static image in JPG/PNG |
1. Ad appears on the top of the page


2. Scroll down the page to shrink the ad


Image with video
| Ad Dimensions (W x H) | Expanded: 780 (W) x 1100 (H), up to 600kb Collapsed: 780 (W) x 200 (H), up to 300kb |
| Video Dimensions (W x H) | Expanded: 780 (W) x 438 (H) Collapsed: 356 (W) x 200 (H) |
| Image File Type | Static image in JPG/PNG (Youtube embedded is not allowed) |
| Video Ratio | 1:1/ 4:3/ 3:4/ 16:9 |
| Birate | Video: Max 600kbps Audio: Max 128kbps Turn on screen reader support |
| Video File Type | MP4, WebM |
| Video Duration | Max 30sec |
| Video File Size | Up to 2MB |
1. Ad appears on the top of the page


2. Scroll down the page to shrink the ad


References
| (1) Banner Dimensions | Length x Width of the banner (refer to the respective tables) |
| (2) Video Dimensions | Video aspect ratio 16 : 9 |
| (3) Expand Button | (W) 32 x (H) 32 |
| (4) Close Button | Top right of the banner Desktop - (W) 35 x (H) 35 Mobile - (W) 20 x (H) 20 |
Things to note:
- Provide one click-through URL.
- Third-party tags are not allowed. Only 1 impression tracker and 1 click tracker will be permitted for a single set of creative material.
- If creative is provided by the client for adaption by SPH Media:
- Submit ad creative per specification for scheduling at least 5 working days prior to the launch of the campaign
- If necessary, provide the ad creative source files as stated in the respective ad specifications table
- There will be a maximum limit of 3 creatives per campaign. The cost for the first creative will be absorbed by SPH Media while the remaining two creatives are subject to adaptation cost
- If creative production by SPH Media:
- Provide the ad creative source files in PSD or AI layered files including fonts or images and MP4 for video.
- Lead time at least 10 working days prior to the campaign launch.
- SPH Media will allow up to 3 rounds of changes. Final changes need to be confirmed no later than 3 working days prior to the campaign launch.
- There will be a maximum limit of 3 creatives per campaign. These are subject to adaptation and production fees.
- Client to provide applicable brief and requirements. The quote will be provided based on requirements.
- The video autoplays in mute as default. The user has to initiate turning the sound on.
- Frequency cap applies to XXL Banner.
- XXL Banner is excluded from Straits Times login users.
Submission Deadline
Production of creative done by client
- Submit the ad creatives for scheduling at least 5 working days prior to the campaign launch
Production of creative done by SPH Media
- Submit the ad creatives for scheduling at least 10 working days prior to the campaign launch
- Refer to the XXL Banner ad specifications for the accepted file formats and source files required
T&C apply. For more information: Advertising Terms and Conditions & Guidelines