Leading women’s platform, Her World Singapore, is set to undergo a revamp to reflect the evolution of its core audience’s (aged 25-40) media consumption.  

Its social media and digital-first approach ensures that Her World readers get useful and relevant information they need fast, while the print monthly bookazine deep-dives into issues that speak to the modern career woman.  

The new design will create greater impact and better viewability for advertising units on both print and digital platforms, enhancing the overall effectiveness of advertising efforts. 

Look out for the refreshed herworld.com at the end of September, and the revamped edition on newsstands in early October. 

Scroll down to see special advertising deals that will be available for a limited time!

5 key highlights of the revamp

1. Empowering women is part of Her World’s DNA

As the quintessential source of information for millennial PMEB women in Singapore, Her World focuses on their lives and lifestyle. Career and money co-exist with looking and feeling good, and aspirations are paired with expertise, building a diverse community of formidable women.

Her World, and the community it represents, are here to support the key milestones of a woman’s life as she builds the world she wants. 

Useful, inspiring, empowering: Her World is rooting for her to succeed.

2. A beautiful monthly bookazine worth collecting

With an increased focus on the areas of Career, Money, and Wellness, the overall look, feel and flow of the print book is smartening up. From cover to cover, the aesthetically-pleasing layouts will be crisp and clean, highlighting the content and beautiful visuals. Stories will be presented in a clear, compact, and impactful manner, making each read both insightful and enjoyable. 

Here’s what you can expect from each of the key content verticals:

Career & Money

Deeper reads on what affects the Singapore woman and thoughtful features that shine a light on the issues faced by PMEBs in the workplace. Tapping on Her World’s access to experts, there’ll be plenty of useful and best-in-class advice for readers to take away. With women’s stories at the centre of every piece, there’ll also be profiles of a wide swath of interesting and inspirational women. 

Wellness & Life

Self-care, wellness, and living our best lives are important to Her World’s millennial audience. From keeping our bodies and minds in the best of health to opinion pieces and thought-provoking stories from the team and pool of trusted experts to the best places to travel, dine, unwind, and have fun, the content will be both useful and uplifting. 

Style

Fashion and beauty content will be lensed for the modern career woman. From beautiful objects to have and hold – with a dedicated focus on bags and accessories – to a purposeful spotlight on watches and investment pieces, content will feature curated picks and useful advice from editors and insiders.

3. The go-to digital platform for millennial career women

Similar to the refreshed print design, herworld.com will welcome an aesthetic that is clean, minimal, and impactful. The online platform has been designed with usability and readability in mind, so the UI/UX experience is seamless and intuitive while navigating the site.

As the first touchpoint for many Her World readers, the digital content is presented with the millennial audience in mind. ‘POV’ which spans personality profiles, opinion pieces, and anything that’s got the town talking,  and ‘Independence’ which covers the areas of finance, career, and #adulting in general, have been given prime space on the site. This reinforces Her World’s commitment to delivering content for the go-getting career woman. 

With the ethos of being useful, inspiring, and empowering in mind, you’ll also find helpful stories, videos, guides and content hubs that cover wellness, style, shopping, travel, sex and relationships and anything a stylish digital native might need as she navigates the milestones in her life.

4. The Her World community 

One of Her World's key purposes is to forge a community of women, nurturing them through pivotal life stages as they shape their desired world. Committed to their success every step of the way, the brand extends its reach through initiatives like the Her World Tribe and Her World Mentorship Programme.

Her World Tribe

A curated list of the who’s who in Singapore, the tribe is made up of 50+ inspirational women who are entrepreneurs, C-suite executives, and industry leaders spanning tech, beauty, PR, sustainability, and more. As subject matter experts, they are brand ambassadors, an invaluable resource for stories, serve as mentors for the mentorship programme, and are invited to Her World events, panel discussions, think tanks, and more.

Mentorship Programme

Through a six-month programme, the goal of the Her World Mentorship Programme is to help women advance in the next stage of their careers. For the 2023 cohort, 15 mentees (aged  28-38) were welcomed and paired off with eight Her World Tribe members. Besides a launch event, mentors and mentees alike were invited to panel discussions and given day passes to a coworking space for their catch-ups.

5. Special deals for advertisers

To celebrate this milestone revamp, advertisers can enjoy a series of Her World Revamp Specials packages for a limited time.

These include special rates on:

• Print: Double page spread
• Digital: Section Takeover (Selected sections only)
• Digital + Editorial: Digital editorial write-up + section take over
• Social media: Video on Her World’s TikTok and Instagram pages

Campaign period

October 2023 - March 2024

Terms and conditions apply. Contact us via the online form below or through your respective account managers.