SPH Media adopts LiveRamp ATS enabled with Google PAIR support
As marketers gear up for a cookieless future, SPH Media has adopted the LiveRamp Authenticated Traffic Solution (ATS) solution to help advertisers scale first-party marketing in a secure and privacy-preserving way.
As the first major publisher in Singapore to deploy ATS enabled with Google Publisher Advertiser Identity Reconciliation (PAIR), SPH Media will be able to match authenticated user data with LiveRamp’s pseudonymous identifier, RampID, in real time. Advertisers working with SPH Media will no longer need to rely on third-party cookies or device-based identifiers.
Adopting this solution will also boost SPH Media’s first-party data strategies while maintaining the integrity and privacy of the audience’s personal data through LiveRamp’s control and privacy protocols.
SPH Media can securely and privately reconcile first-party data with marketer first-party audiences, for marketing use from Google Display & Video 360.
More than 450 of the world’s leading advertisers already activate campaigns with ATS, leveraging authenticated inventory to drive better experiences for consumers.