Exciting CNY content lined up for Lianhe Zaobao and zaobao.sg, including free access to premium content
Singapore, 25 January 2022 -- To welcome the Year of the Tiger, Lianhe Zaobao has lined up a series of entertaining content for the upcoming Chinese New Year.
zaobao.sg’s CNY interactive microsite (bit.ly/zbsg_cny2022), launched in January, allows readers to access exclusive live-streams and news articles about Chinese zodiac predictions, delicious CNY recipes and tech-savvy tips to celebrate the lunar festival.
A highlight of this year’s CNY special content on zaobao.sg is the CNY live-stream series. The series features the unboxing of CNY goods, fortune predictions for the 12 Chinese zodiacs, cooking shows with guest chefs to whip up CNY delicacies and an online CNY concert. Another highlight is the free premium content on zaobao.sg from 31 January to 3 February 2022.
Zaobao.sg launches first online CNY bazaar
With the current Covid-19 situation, large-scale CNY bazaars are not allowed. Readers who miss visiting the bustling bazaars can check out the various virtual stalls at zaobao.sg's online CNY bazaar. For instance, the microsite’s Food Stall offers CNY recipes and articles on traditional Chinese foods while the Zodiac Stall shares fortune predictions. Readers can watch exclusive CNY live programmes and their re-runs at the Livestream Stall. Readers can also view heartfelt CNY greetings from familiar local and regional celebrities.
The CNY Goodies Stall features original zaobao.sg CNY stickers for the Year of the Tiger for Telegram, Whatsapp and WeChat users. Alternatively, readers can visit https://bit.ly/telegramcny2022 to download zaobao.sg’s special CNY sticker pack for Telegram, https://bit.ly/whatstickercny2022 for WhatsApp and https://bit.ly/wechatcny2022 for WeChat.
Ms Han Yong May, Executive Editor of Lianhe Zaobao, said: “The bustling CNY bazaar has always been a highlight during the CNY festive period in Singapore. Due to the pandemic, there has been no CNY bazaar in Chinatown for the past two years to the disappointment of many. Therefore, we adopted this theme when we designed the CNY interactive page, hoping that our readers can also enjoy the lively festive atmosphere online.”
Live-stream shows to engage audiences
zaobao.sg has been broadcasting live-stream shows every Wednesday and Friday at 8.00pm from 5 to 28 January 2022. Some of these live programmes include searching and unboxing of interesting CNY goodies and Chinese Zodiac predictions by senior feng shui masters who share tips on improving one’s luck and fortune. Coming up next will be a virtual concert featuring popular CNY songs on 28 January 2022. Performers include past winners of UFM100.3’s "Radio Singer" competition "Old Uncle" and local singer-songwriter Lin Si Tong (feat. La Vie Music).
Readers can catch the live-stream shows on zaobao.sg website and app, and the Facebook pages of Lianhe Zaobao, Zaobao Kopitiam, zaobao.sg Lifestyle Entertainment and Shin Min Daily News, as well as zaobao.sg's YouTube channel.
2-in-1 Lohei Butler (Lohei小帮手) online tool to play auspicious cheers when tossing “yusheng”
Available in two modes of interaction, the “Lohei Butler” allows readers to opt for a video guide or a sound menu to facilitate their cheering when tossing “yusheng”. Readers can download the “Lohei Butler” here: https://bit.ly/cny2022lohei
Free access to zaobao.sg’s premium content over CNY
Readers will be given free access to all content on zaobao.sg from Monday, 31 January 2022 (eve of CNY) to Thursday, 3 February 2022. (third day of CNY).
Premium content will be made available to all readers, including non-subscribers, on zaobao.sg’s website and mobile application. The premium content will also include access to the past 14 days of Lianhe Zaobao and Shin Min Daily News ePapers.
Early/Non-publication Schedule of Lianhe Zaobao and Shin Min Daily News
Readers who subscribe to the print editions should take note of the following early/non-publication schedule:
Non-publication: 1 February (first day of CNY)
Non-publication: 2 February (second day of CNY)
Normal publication resumes on 3 February
Shin Min Daily News
Non-publication: 31 January (CNY’s Eve）
Non-publication: 1 February (first day of CNY)
Early publication: 2 February, morning
Normal publication resumes on 3 January
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About SPH Media Trust
SPH Media Trust is incorporated as a public company limited by guarantee. The mission of SPH Media Trust is to be the trusted source of news on Singapore and Asia, to represent the communities that make up Singapore, and to connect them to the world. It has several business segments in the media industry, including the publishing of newspapers, magazines, and books in both print and digital editions. It also owns and operates other businesses including radio stations and outdoor media. For more information on SPH Media Trust, please visit www.sph.com.sg and our social media channels on Facebook, Instagram, LinkedIn, and YouTube.
About Lianhe Zaobao
Lianhe Zaobao is the flagship Chinese-language daily of SPH Media Trust and the largest circulating Chinese newspaper in Singapore.
The result of a merger between Nanyang Siang Pau and Sin Chew Jit Poh in 1983, Zaobao is a must-read for many Singaporeans with a print and digital readership of 735,000*. In addition, it also has subscriptions in China, Hong Kong Special Administrative Region, Indonesia and Brunei.
Launched in 1995, Zaobao.com, the digital edition of Lianhe Zaobao in China, draws close to 114 million monthly page views and attracts a monthly readership of 3 million**.
Zaobao.sg – the Chinese digital portal comprising content from Lianhe Zaobao, evening daily Shin Min Daily News as well as digital native content - was launched in 2016. It targets readers locally and in other parts of the world, and enjoys a monthly average of 25 million page views and a readership of 4.3 million***.
In 2019, Lianhe Zaobao introduced ThinkChina, an English-language e-zine with a China focus. With an extensive network of journalists and writers from Singapore, China and other parts of Asia, ThinkChina publishes original reporting, opinion pieces and columns on the latest political, economic, socio-cultural and technological developments in China and the Greater China region.
Zaobao is committed to providing timely, accurate, and quality news reports as well as in-depth analysis on regional developments, financial news, topical issues, and even fashion and entertainment which are of interest to Chinese all over the world. Widely recognised as a responsible, objective, fair and credible newspaper, it closely watches developments in China, and is held in high regard in the global Chinese communities.
*Source: GfK's SPH Audience Survey 2021
**Google Analytics (Average of Q4 2021)
***Google Analytics 2021 (Extracted from BigQuery)
About Focus Publishing
Focus Publishing is the custom content producing arm of SPH Media Trust providing publishing, translation for four languages, advertising sales, marketing consultancy and digital services.