To celebrate our country’s 57th birthday, SPH Media invites the public to relive special moments from the past and present National Day Parades with a specially curated photo exhibition in popular places such as shopping malls, MRT stations and supermarkets this August. The collection of 200 rare photos is part of SPH Media's vast archive of National Day stories and pictures filed by its newsrooms since independence.
From 1 August till 11 August, the public can view a photo collage and video showcasing the themes, celebrations and special moments of the past parades on about 300 out-of-home screens under SPH Media and FairPrice’s networks. These screens are located at popular malls such as One Raffles Place, Toa Payoh Hub, VivoCity and 123 FairPrice stores (including FairPrice Xtra, FairPrice Finest, FairPrice supermarket, Cheers and Unity stores).
Starting on 4 August, the photo exhibition can also be found at 92 MRT stations on the East West Line, North South Line and Circle Line, 3600 lift screens in Pasir Ris Punggol GRC, JEM, 313@Somerset and PLQ. More than 7000 screens islandwide will be exhibiting these photos for the enjoyment of more than 35 million commuters weekly and patrons at the various malls. Please see the exhibition locations listed in the ANNEX below.
The content of the exhibition will range from the 1966 National Day to this year’s highlights. From 12 August to 24 August 2022, these outdoor screens will transition to show the best news photos from this year’s Parade at Marina Bay floating platform. The “Special Moments - NDP 2022” exhibition will showcase the photos taken by The Straits Times, Lianhe Zaobao, Shin Min Daily News, Berita Harian and Tamil Murasu.
Members of the public can also catch the live telecast of the National Day Parade on 9 August, from 5.30pm onwards, at selected SPH Media outdoor screens, namely those located at One Raffles Place, HDB Hub at Toa Payoh Central and Bedok Town Square.
“SPH Media has been focused on strengthening the quality of its content and news products, and widening the reach of our content through more creative use of our media network and via partner platforms. Through this exhibition which will reach our readers while they are shopping or travelling, we hope to remind Singaporeans of the strength of our national spirit” said Ignatius Low, Editor-in-Chief of SPH Media’s newly-formed Lifestyle and Entertainment Media Group. “I would like to thank SMRT and the FairPrice group for taking part in this special initiative, and celebrating National Day with us in such a special manner.”
Jeslyn Tan, Managing Director of Stellar Ace said, “Being a Singapore brand, we are delighted to celebrate the nation’s birthday alongside the many Singaporeans who will encounter the photos at our daily touchpoints and platforms as they travel in the train network or do their shopping. No doubt they will have a treasure trove of fond National Day memories through the decades, as we do. We thank SPH Media for the chance to collaborate on this meaningful exhibition”.
A video collage of the photos is available here - https://fb.watch/eJxCbHx-Il/
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Issued by SPH Media
SPHMBO
Established in 2005, SPHMBO - the Out-of-Home (OOH) advertising arm of SPH Media, is a leading proponent of OOH advertising with more than 15 years of industry experience in managing more than 650 digital screens and 60 static inventories in both outdoor and indoor environments. Our inventories are well-represented across the island with strongholds in the Central Business District, major shopping belts, commercial hubs in key satellite townships, and networks in the essential-retail and healthcare sectors.
About SPH Media
SPH Media is a leading media group, with operations in the publishing of newspapers, magazines, and books in both print and digital editions. It also owns and operates other businesses such as radio stations and outdoor media. The mission of SPH Media is to be the trusted source of news on Singapore and Asia, to represent the communities that make up Singapore, and to connect them to the world. The businesses are held by SPH Media Trust, a public company limited by guarantee. For more information on SPH Media, please visit www.sph.com.sg, and our social media channels on Facebook, Instagram, LinkedIn, and YouTube.
ANNEX
Locations of the Photo Exhibition (From 1 to 18 August 2022)
Public can view the photos and video on large outdoor screens at the following locations :
- All iView, iPlasma and stairs screens at 92 MRT stations on the East West Line, North South Line and Circle Line (from 4 August)
- 3600 HDB lift screens in Pasir Ris Punggol GRC (from 4 August)
- PLQ (from 4 August)
- JEM (from 4 August)
- 313@Somerset (from 4 August)
- VivoCity
- Jurong Point
- One Raffles Place
- South Beach Towers
- Cross Street Exchange
- Tiong Bahru Plaza
- HDB Hub
- i12 Katong
- Bedok Town Square
- FairPrice Stores (1 - 10 August, 18 - 24 August)