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Signing of Memorandum of Understanding and Awards Presentation for the National Essay Writing Competition

MOU Signing between SPH Media and National Youth Achievement Award Council

SPH Media and National Youth Achievement Award (NYAA) Council today signed a Memorandum of Understanding (MOU) to provide opportunities for youths to hone their journalistic skills and participate in the development of SPH Media’s content and products, in conjunction with NYAA’s “Towards a Sustainable Singapore” (TSS) campaign. This campaign, which supports the Singapore Green Plan 2030, will see SPH Media and NYAA co-organising activities and workshops to promote sustainability among youths in 2023.

The MOU was signed by Ms Teo Lay Lim, CEO of SPH Media Group, and Mr James Soh, Executive Director of NYAA. Deputy Prime Minister and Coordinating Minister for Economic Policies, Mr Heng Swee Keat, who is also the Chairman of NYAA’s Advisory Board, was the Guest of Honour at the MOU signing and the National Essay Writing Competition awards presentation ceremony held at SPH Media News Centre Auditorium.

Under the MOU, SPH Media and NYAA will co-organise a year-long “Youth Journalism Leads” programme for students in junior colleges, ITEs, polytechnics and universities who are interested in journalism and involved in the TSS campaign. The programme which begins on 1 January 2023, will include:

  • Training in journalistic skills such as creative writing, storytelling, and photography, which will include co-creation opportunities;
  • Participation in focus group sessions held every quarter on youth media consumption habits, the evolution of news coverage and platforms, and the utilisation of digital applications and tools;
  • Involvement in the development of SPH Media’s products; and
  • Participation in internship and mentorship opportunities provided by SPH Media.

On the partnership, Ms Teo Lay Lim, CEO of SPH Media Group, said: “It is important for us to understand the interests and media consumption habits of our young audience and continue to engage them. Through this partnership with NYAA, we hope to identify news content youths are seeking, and how we can connect with them from medium to frequency. We are delighted to partner with NYAA and tap on their network to co-create and shape our products to make them more relevant for our young audience.”

Mr James Soh, Executive Director of NYAA, and Advisor of the United Nations South East Asian Youth Environment Network, said: “We must empower our youth to take climate change mitigation and adaptation action seriously. The writing competition is one good platform where we could engage our youths to develop sustainable solutions for a more sustainable future for Singapore. We have a moral obligation to do this today. Not tomorrow.”

 

National Essay Writing Competition

SPH Media and NYAA Council jointly organised a National Essay Writing Competition, themed “Towards A Sustainable Singapore: How Youth Can Make A Difference?” which ran from 20 January to 4 February 2022. The competition invited youths to share their ideas on how young people could contribute towards a more sustainable lifestyle. The competition received over 300 entries from students ranging from primary schools to institutions of higher learning in Singapore.

Six winners were selected by a panel of judges based on their creativity and ability to present the ideas and solutions.

SPH Media and RVi Group sponsored the prizes. SPH Media sponsored the Samsung Galaxy Tab A8 (Wi-Fi) News Tablets with a 1-year subscription of The Straits Times. RVi Group provided the cash prizes where $1000 was awarded to the 1st prize winner, $500 to the 2nd prize winner and $300 to the 3rd prize winner. $100 was given to each of the three merit winners.

Mr Eugene Wee, Chief Customer Officer, SPH Media, said: “It is our honour to partner NYAA in this competition to seek ideas from the youths on how to create a more sustainable Singapore. We are heartened to have received so many entries which showed the keen interest by our youths. We look forward to engaging our youths and working with them on their inspirations.”

Prof Jeff Obbard, NYAA’s Climate Change Adviser and Chairman of the National Writing Competition Judging Panel, said: “Climate change is an intergenerational issue. Young people recognise the dangers of climate change, and strongly desire to create a more sustainable future. The NYAA-SPH Media National Essay Writing Competition received an overwhelming response from more than 300 youths. This gives us a deep sense of pride in the ambition of Singapore’s youth to create a safer, cooler and greener future for all."

Profiles of the top three winners and the merit winners can be found in Annex A.

Attachments:
1. Annex A - Profiles of the top 3 winners and merit winners
2. "Go Green" by Lee Jian Yin Deborah (1st Prize, National Essay Writing Competition 2022)
3. “Project Money Plant” by Rakshita Murugan (2nd Prize, National Essay Writing Competition 2022)
4. "The ‘3Green’ youth-centric framework" by Nicholas Ong Yew Hui (3rd Prize, National Essay Writing Competition 2022)

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About SPH Media

SPH Media is a leading media group, with operations in the publishing of newspapers, magazines, and books in both print and digital editions. It also owns and operates other businesses such as radio stations and outdoor media. The mission of SPH Media is to be the trusted source of news on Singapore and Asia, to represent the communities that make up Singapore, and to connect them to the world. The businesses are held by SPH Media Trust, a public company limited by guarantee. For more information on SPH Media, please visit www.sph.com.sg, and our social media channels on Facebook, Instagram, LinkedIn, and YouTube.

 

About NYAA Council

The National Youth Achievement Award (NYAA) Council is a non-profit organisation that administers the NYAA in Singapore. The NYAA Council is advised by an Advisory Board chaired by Mr Heng Swee Keat, Deputy Prime Minister and Coordinating Minister for Economic Policies.

The NYAA Council is chaired by Mr Eugene Seah Hsiu-Min, Managing Director, Surbana Technologies Pte Ltd and NYAA Gold Award holder (1995 Cohort). It is administered by the NYAA Secretariat, which is headed by an Executive Director, Mr James Soh.

The NYAA Council is an Institute of Public Character (IPC) in Singapore. The NYAA Council serves in many government committees and non-governmental organisations in Singapore as well as in many international agencies worldwide.

The NYAA Council provides platforms to expose the young to develop hands-on and leadership skills, through coordinating opportunities to international and national projects and conferences. The council aims to nurture and grow the young through connecting the community, to becoming exceptional individuals.

The council administers the National Youth Achievement Award (NYAA) in Singapore and acts as key contact points for several international and regional youth conferences.

 

Issued by SPH Media