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SPH Media Trust’s Chinese Media Group renews MOU with SCCC to promote Singapore’s cultural and creative scenes

Singapore, 17 March 2022 - The Singapore Chinese Cultural Centre (SCCC) and SPH Media Trust’s (SMT) Chinese Media Group (CMG) have renewed a strategic Memorandum of Understanding (MOU) to continue promoting Singapore’s cultural and creative scenes in the next 2 years.

The MOU was signed by Mr Low Sze Wee, CEO of SCCC and Ms Lee Huay Leng, Editor-in-Chief of SMT’s CMG at SCCC today.

Ms Lee Huay Leng, Editor-in-Chief CMG, SMT, said: “Since signing the MOU in 2017, we always feel that promoting the creative and cultural scenes is an ongoing journey. We need to develop the right environment to support and nurture the various artists and practitioners. Our programmes have to be innovative, weaving in new elements to sustain greater interest and attract a wider audience. I am very happy that SCCC shares the same ideals with us, and we look forward to continue working with SCCC to achieve our objectives.”

Mr Low Sze Wee, CEO of SCCC, said: “SCCC is delighted to extend our strategic partnership with SMT’s CMG. It is heartening to have like-minded partners like CMG to promote our local culture and support each other by sharing our resources. The pandemic may have disrupted some of our plans in the past two years, but we still managed to carry out several events. These include the inaugural Singapore Creator Festival with creators and creative industry leaders from Singapore, China, Hong Kong and Taiwan; and the Singapore Creator Awards which showcased the creativity and talents of our local designers through a theme inspired by the pandemic. Under our renewed partnership, we will continue to explore new approaches, such as infusing more multicultural elements into our events and expanding the scale of some events so more members of the public can participate. We look forward to working with CMG to nurture and grow our Chinese Singaporean culture.”

The partnership, which was first forged in 2017, has seen Lianhe Zaobao, SMT’s  flagship Chinese newspaper, organise 29 cultural activities at SCCC under the banner of Zaobao Cultural and Creative Space (早报文创空间) . The activities included workshops, talks and film screenings by local artisans and creators and were well received by the public.

Under the renewed partnership, the monthly intimate creative workshops will be replaced by 4 large scale talks/performances or screenings to allow greater public participation. A maximum of 4 smaller size creative workshops will also be held between these talks to allow the public to reflect on and appreciate the creative culture in Singapore through different event formats.

The first major talk under this partnership will be held on 9 April 2022. It will explore how our HDB void decks are community spaces that are closely intertwined with Singaporeans’ lives and have, in more than ten years, been transformed into creative spaces too. Interested members of the public can sign up for the talk at:

Other talks and performances that the public can look forward to include an interracial performance combining dikir barat - a style of Malay choral singing - and  24 Chinese festive drums; and a session exploring the different features of local Chinese dialect folk songs.

Lianhe Zaobao is responsible for events curation, planning, organisation and publicity of the "Zaobao Cultural and Creative Space", while SCCC provides the venue, on-site arrangements and planning as well as publicity via its channels. Past activities included Creators’ Laboratory (创客实验室) showcasing Singapore’s unique cultural designs and creativity, Lifestyle And Aesthetics Talk (生活美学讲堂) which promoted quality of living through cultural appreciation, Culture Salon (文艺沙龙) with writers, filmmakers and musicians sharing their experiences, Fringe Sharing (非主流分享) as well as Traditional Cultural Sharing (传统文化分享). While continuing the popular workshops, future activities will be open to larger sharing sessions to allow more participants to join in.

Following the launch of the Singapore Creator Awards in 2018, both SCCC and CMG had also launched the first Singapore Creator Festival in 2021. The festival was held virtually due to the Covid-19 pandemic last year, and brought together well-known local and overseas creators, industry leaders and creative brand founders to share their experiences, brands, and the impact of the pandemic on the creative industry.

This year's Singapore Creator Festival will be held at the end of July based on the latest event guidelines to offer the public the opportunity to visit the creative flea market and participate in various talks, workshops and sharing sessions.


Photo 1 Caption: Singapore Chinese Cultural Centre's CEO Low Sze Wee and Editor-in-Chief of Chinese Media Group, SPH Media Trust, Lee Huay Leng renewed their partnership to continue promoting Singapore’s cultural and creative scenes in the next two years.

Photo 2 Caption: A Zaobao Creative Space sharing session in 2019 featuring Kwong Woh Hing Sauce Factory and its traditional way of brewing soya sauce.

Issued by SPH Media Trust (UEN: 202125108M)


For media queries, please contact:

Andrew Lum
Corporate Communications & CSR
SPH Media Trust
DID: 6319 1982

Tan Zi Jie
Senior Executive
Partnership & Engagement
Chinese Media Group
SPH Media Trust
DID: 6319 2806
Mobile: 8331 2961

About SPH Media Trust 

SPH Media Trust is incorporated as a public company limited by guarantee. The mission of SPH Media Trust is to be the trusted source of news on Singapore and Asia, to represent the communities that make up Singapore, and to connect them to the world. It has several business segments in the media industry, including the publishing of newspapers, magazines, and books in both print and digital editions. It also owns and operates other businesses including radio stations and outdoor media. For more information on SPH Media Trust, please visit and our social media channels on FacebookInstagramLinkedIn, and YouTube.