SPH Media partners with TSL Media Group to drive full-funnel impact through influencer marketing

Singapore, 7 July 2025 — As brands seek more integrated and performance-driven solutions, SPH Media has announced a strategic partnership  with TSL Media Group’s X10 Media — a regional pioneer in influencer marketing — to deliver full-funnel marketing impact through authentic creator-led engagement. 

This collaboration combines SPH Media’s trusted content ecosystem and omnichannel reach with X10 Media’s expertise in influencer marketing across Southeast Asia, giving marketers a powerful new way to connect with consumers — from awareness to conversion. As the largest multichannel media network in Singapore, SPH Media has expanded its marketing capabilities to provide a one-stop solution for clients and agencies. The company has integrated influencer marketing into its suite of services, adding a dynamic social layer to its robust omnichannel media ecosystem.

With more than 1 in 2 Singaporeans having made purchases influenced by social media creators, and 41% of consumers saying they value influencer endorsements, this partnership enables marketers to close the loop between reach, resonance, and results.

Mr Kuek Yu Chuang, Deputy Chief Executive Officer, SPH Media, said, “We are excited to partner with TSL Media Group’s X10 Media to offer brands a powerful way to engage today’s consumers, who are increasingly guided by trust and authenticity. Influencer marketing is a proven and highly effective strategy — with over 80% of marketers affirming its impact. This partnership strengthens SPH Media’s commitment to helping brands tell compelling stories, deepen audience trust, and drive real business outcomes. It is a strategic move that enhances our marketing ecosystem and delivers greater relevance, resonance, and results for our partners.”

Backed by over 1,000 campaigns across Southeast Asia, X10 Media brings deep expertise in managing creators across social media platforms, while SPH Media provides the reach, editorial rigour, and cross-platform integration that help campaigns scale with confidence.

“We’re proud to be working with SPH Media on this strategic partnership, empowering our clients with unparalleled reach across brands and platforms,” said Bryan Choo, CEO of TSL Media Group. “By combining our strengths, we’re giving partners a full-funnel solution to engage consumers and drive guaranteed outcomes. SPH Media, Singapore’s largest omnichannel media network, pairs perfectly with our digital and social media expertise, and we’re excited about the value it will unlock for clients.”

Through this partnership, SPH Media and TSL Media Group will offer brands the following key benefits:

• A curated creator community spanning lifestyle, fitness, wellness, food, beauty, fashion, family, travel, and more;
• Social-first creative strategy designed for high performance across major social platforms;
• Full-funnel, performance-led planning focused on delivering awareness, engagement, and conversion; and
• AI-powered audience insights to match brands with the right creators based on brand fit, audience alignment, and campaign goals.

This partnership further strengthens SPH Media’s position as Singapore’s leading omnichannel media network, adding a dynamic social layer to its suite of branded content and marketing solutions.

For more information or to explore influencer opportunities, brands can now tap this new offering through SPH Media at mkgsales@sph.com.sg. 

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