Taboola Announces Exclusive Strategic Partnership with SPH Media to Drive AI-Driven Innovation and Audience Growth in Singapore

Singapore, 9 February 2026 — Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced a new, exclusive multi-year partnership with SPH Media, Singapore’s leading omnichannel media network. Following a competitive process, SPH Media has selected Taboola to power content recommendations and audience engagement across its entire digital portfolio.

Under the terms of the agreement, Taboola will serve as the exclusive provider for content recommendation widgets across SPH Media’s iconic titles and languages, including The Straits Times, Lianhe Zaobao, The Business Times, Berita Harian, Tamil Murasu, and Stomp. 

The partnership also allows SPH Media’s newsrooms to leverage Taboola’s broader suite of publisher products—such as Taboola Feed, Taboola Newsroom, and advanced audience solutions.

The partnership is designed to establish a strategic cornerstone for sustainable growth, combining Taboola’s world-class AI technology with SPH Media’s unrivaled reach, which connects with 86% of Singaporeans aged 15 and above weekly. A key focus of the collaboration will be capturing and engaging younger, emerging audience segments through personalized, data-driven content discovery.

Significantly, SPH Media will collaborate closely with Taboola to co-develop, test, and scale next-generation AI solutions for content monetization and discovery. This strategic alliance ensures SPH Media remains at the forefront of digital publishing innovation by providing a real-world environment to refine cutting-edge discovery tools.

“SPH Media is a titan of the Southeast Asian media landscape, and we are honored to be chosen as their exclusive partner,” said Adam Singolda, CEO and Founder of Taboola. “Especially with their commitment to quality journalism and their vision for the future of digital engagement. Through this close collaboration on product innovation, SPH Media isn’t just adopting our technology - they are helping us shape the future of how billions of people discover and engage with trusted information. We are excited to help them grow their audience, particularly with younger readers, and unlock new revenue streams.”

Kuek Yu Chuang, Deputy CEO of SPH Media, commented: “At SPH Media, we are constantly looking for innovative ways to enhance our digital offerings and deepen engagement with our diverse audience base. Taboola’s advanced AI solutions and their roadmap for publisher innovation made them the natural choice for this partnership. We look forward to working closely with the Taboola team to deliver more personalized experiences for our readers and to lead the way in AI-driven media solutions in the region.”

The partnership is effective immediately, with implementation rolling out across SPH Media’s digital properties.

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