Singapore, 15 June 2010 – On 19 June, 10 hunks and 10 babes will vie for the ultimate “Seventeen Summer Babe” and “Seventeen Summer Hunk” titles at the Seventeen Summer Beach Party at Wavehouse @ Sentosa. This is the biggest line-up yet for this annual signature event organised by Seventeen, a publication of SPH Magazines Pte Ltd.
Callouts for contestants began in March, through Seventeen magazine, its website and social media such as Facebook. The response from readers was amazing. “We received countless entries,” said Sasha Gonzales, editor of Seventeen. “Readers sent us their pictures in the hope of being part of Seventeen’s Summer Babe and Hunk line-up, and many nominated their friends, boyfriends, brothers, classmates and colleagues. The response was certainly very encouraging – it was great to see that level of enthusiasm and support. Our initial plan was to have just five female and five male finalists, but due to the overwhelming response, we doubled those numbers.”
In April, the Seventeen team narrowed the few hundred entries down to 10 girls and 10 guys, and the 20 finalists were photographed for a special fashion spread in the June 2010 issue. Readers could also vote for their favourite contestant online, at www.seventeen.com.sg.
At the event, the 20 Summer Babes and Hunks will show off their fit and toned physiques in trendy swimwear and beachwear. There will also be a Q and A session, so guests can find out a bit more about the contestants. Judges will be on the lookout for physical appeal, poise and charm.
The final two winners – Seventeen Summer Babe and Seventeen Summer Hunk – will win prizes from the sponsors. The event promises to be an afternoon of non-stop fun in the sun, with stage games, water activities and a special musical performance by one of the finalists from Singapore Idol 2009, Syltra Lee.
The Seventeen Summer Beach Party is sponsored by Billabong, Coppertone, Garnier, Harajuku, L’Oreal Studioline, Maybelline and Wavehouse @ Sentosa.
SPH Magazines Pte Ltd cordially invites you to Seventeen Summer Challenge 2010
Date: Saturday, June 19, 2010
Time: 3pm – 6pm
Venue: Wavehouse @ Sentosa Please RSVP to email@example.com by 12pm on Friday, June 18, 2010.
Issued by SPH Magazines Pte Ltd.
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For media enquiries, please contact:
Singapore Press Holdings Limited
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About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com(R), is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.
As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.
Visit www.sphmagazines.com.sg for more information.
About Seventeen Singapore Seventeen Singapore, licensed from Hearst Communications, Inc, is a fun fashion, beauty and lifestyle magazine that reaches out to young women aged 15-22. Spirited, engaging and accessible, Seventeen believes in real beauty for the real girl, and celebrates diversity and creativity by providing useful fashion, beauty and lifestyle tips for every body type and skin tone. According to the latest Nielsen Media Index 2009, Seventeen’s readership is 56,000 and is Singapore’s No. 1 fashion and beauty magazine for young women.