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ICON WEDDINGS extends success of ICON brand

Singapore, 23 June 2010 – The launch edition of ICON WEDDINGS (风华新娘), Singapore’s first-ever Chinese luxury wedding annual for the bilingual elite in Singapore and Malaysia, hits newsstands and bookstores today. It is published by SPH Magazines Pte Ltd (SPH Magazines).

“ICON WEDDINGS is Singapore’s first Chinese luxury wedding magazine, and capitalises on the success of the ICON brand,” says Ms Elsie Yah, Managing Editor of ICON and ICON Weddings. “Last year, our inbound ICON weddings supplement was one of the most widely read of its kind in the market. We hope for continuous support from both readers and industry players in the fine jewellery, wedding apparel and beauty industries. And we hope the in-depth editorial and creative visuals will set a benchmark in publishing standards. ”

Mr Dennis Pua, Managing Director of SPH Magazines, says: "With ICON WEDDINGS, readers who are planning to hold their dream wedding now have a comprehensive guide on anything and everything they need to know. We are also confident that our advertisers will find that it is the perfect publication to reach out to the Mandarin-speaking society elite."

ICON WEDDINGS is a brand extension of ICON, a luxury fashion, beauty and lifestyle magazine that was launched in 2006 and epitomises style and prestige in Singapore and beyond. ICON WEDDINGS follows ICON MOMENTS as the second brand spin-off in the last five years.

In March, ICON clinched the prestigious MPAS Chinese Magazine of the Year award by the Magazine Publishers Association of Singapore for the second year running. This marks the fourth award this five-year-old magazine has won.

The launch edition of ICON WEDDINGS will feature:

  • The most elegant haute couture wedding gowns and evening gowns,
  • Profiles of couples with successful marriages,
  • Bespoke jewellery, perfumes and bridal gowns,
  • The latest wedding bands,
  • Makeup artists’ dream bride looks,
  • Wedding day dos and don’ts, and
  • The best luxury honeymoon and spa destinations.


ICON WEDDINGS, retailing at S$12 per copy, is available at all leading bookstores and distributed at selected hotels and country clubs.



ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

For more information, please contact:

Christine Chia
Branding & Promotions
SPH Magazines Pte Ltd
DID: 6319 3085

Mobile: 9436 7301
Email: chrisc@sph.com.sg

Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097
Email:
cheongcy@sph.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal,
www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.

As the Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit
www.sphmagazines.com.sg for more information.

About ICON

Launched in March 2005, ICON is Singapore’s first and most-established Chinese lifestyle magazine for the well heeled. ICON brings the world of luxury to its readers, with reports on the most exclusive parties here and abroad, the most coveted and exquisite fashion and beauty money can buy, and the glamorous lifestyles of uber-high-fliers. ICON is the definitive style guide for the affluent and famous and
the voice for Singapore’s bilingual elites. ICON has won several awards, including the MPAS Chinese Magazine of the Year (2009 and 2010), Award of Excellence in Design & Layout category in the Asian Publishing Management Awards 2007, and Gold Award for Best Magazine in Overall Design in the IFRA Asia Media Awards 2008. It has a Malaysian edition.

ICON also publishes an annual watch and jewellery guide, ICON Moments. ICON Moments won the Silver Award for Best in Magazine Cover category in the IFRA Asia Media Awards 2007 and Excellence Award in Design and Layout category in the Asian Publishing Awards 2008. Most recently, ICON Moments won a Bronze award for Watch Magazine of the Year at the MPAS Awards 2010.