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Food galore and attractive electronics deals at Food & Electronics Bazaar 2010

Singapore, 13 July 2010 --- Fine Italian Gelato, traditional Chinese pastries, BBQ meat slices, Taiwan street snacks and the best electronics deals in town are just some of the highlights of the inaugural Food & Electronics Bazaar 2010.

This three-day food cum electronics fair, organised by Sphere Exhibits, a wholly-owned subsidiary of Singapore Press Holdings (SPH), will be held from 16 to 18 July 2010 at the Singapore Expo Hall 5B. The fair, which is free admission from 11am to 9pm daily, is expected to draw 100,000 visitors.

With the aim of attracting foodies and gadget lovers, the Food & Electronics Bazaar brings together the best bargains in gourmet delights and electronics galore under one roof.

It is literally a food paradise with approximately 2,700 sqm of the exhibition hall dedicated to F & B exhibitors. Fabulous food offerings include Galta Gelato from Italy, with over 27 flavours of gelato made from the finest ingredients; BBQ Sambal Pork, a new product by BBQ meat specialist New Peng Hiang; Tong Kay's award-winning Mango Duck Rolls; Tian Wu's immensely popular Custard Buns; Chick Chat Fried Chicken and a spread of authentic Taiwanese street snacks such as fried chicken chop and oyster mee sua. Nuts 'N' Co, an established local wholesale and retail distributor of quality flavoured Macadamia nuts, which usually offers only online purchase, will also set up a booth to sell its wide range of Macadamia products at discounted prices.

Pastry lovers who are into traditional Chinese pastries will be spoilt for choice at D'bun with its handmade dumplings and buns and Poh Guan Cake House, one of Singapore's oldest Chinese pastry stores, which has been serving freshly-baked mooncakes, cookies and tarts since 1930.

Gadget fans can look forward to special deals and goodies at the electronics section, which occupies over 2,300 sqm of the fair.

Some of the irresistible deals include a free LG handphone (worth $99) or a free digital photo frame (worth $199), with the purchase of selected advertised digital cameras. Purchase an advertised LCD/ Plasma TV to get a branded video camera worth $399. In addition, special bundle deals are also up for grabs. DBS/ POSB credit card members can purchase a 52" Philips full HD LCD TV (Usual Price $2999) and a HP mini netbook (Usual Price: $699) at only $2199 with a $800 rebate.

Mr Chua Wee Phong, Executive Director of Sphere Exhibits, said: "Food hunting and bargain shopping are two of Singaporean's favourite past-times. We are confident that visitors to the Food & Electronics Bazaar will enjoy the best of both worlds. We're also encouraged by the strong participation of the wide range of exhibitors. This is one fair which both consumers and exhibitors are looking forward to."

Adding to the buzz generated by the fair, a total of 600 goodie bags will be given out daily. Visitors have to cut out a coupon found in the advertisements published in SPH newspapers.

Each goodie bag, worth $88 in value, will contain a household electronic item (either an Electronic Kettle, Hair Dryer or Pop-up Toaster), as well as food items, including a bottle of Perrier Lime, Milka chocolate bar, Indocafe white coffee, Robert Timm's cappuccino 3-in-1, Mister Potato crisps, OTO voucher worth $30, Polar Grass Jelly Drink, Winwin Assorted Confectionery and Nata de Coco drink.

Event details

Food & Electronics Bazaar 2010
Date: 16 to 18 July 2010 (Friday to Sunday)
Time: 11am to 9pm
Venue: Singapore Expo Exhibition and Convention Centre, Hall 5B
Free Admission

Issued by Singapore Press Holdings Limited
Co. Regn. No. 198402868E


For media enquiries, please contact:

Ms Adeline Tan
Manager
Circulation Marketing
Sphere Exhibits Pte Ltd
DID – 6319 1675
Email –
adetan@sph.com.sg

Mr Francis Mah
Manager
Corporate Communications
Singapore Press Holdings Ltd
DID – 6319 1028
Email –
mahys@sph.com.sg

About Sphere Exhibits Pte Ltd

Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

Backed by a committed and experienced team of professionals and SPH's comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.