Singapore, 18 July 2010 – Prime Minister Lee Hsien Loong flagged off some 20,000 participants for The New Paper Big Walk @ Marina Bay this morning. The participants were also among the first visitors to the iconic attractions at the Marina Bay Waterfront Promenade area which were officially opened by Prime Minister (PM) Lee today.
The 4km scenic route started at the Singapore Flyer and took walkers towards the direction of the commanding Benjamin Sheares Bridge. As part of the route, participants also walked on the actual track that is used by the turbo-charged Formula One machines during the racing season.
Apart from the walk itself, participants were also looking forward to laying their hands on the goodie bags which were packed with attractive goodies, including a ticket for a ride on the Singapore Flyer worth $29.50. Early birds received extra goodies such as frisbees sponsored by NTUC Fairprice, and a towel / visor from Nikon.
During the walk, walkers also participated in interesting contests, such as "Kilo Marker" and "Most Creative Costume", which may win them attractive prizes, sponsored by Presenter NTUC Fairprice and partners Singapore Flyer, POSB, Anlene, Garmin-Asus and Nikon.
Mr Dominic Nathan, Editor of The New Paper, said,"We are thankful to our partners for making this year's Big Walk such an enjoyable and memorable event. And to the walkers, we hope that they have enjoyed themselves as much as The New Paper had, in bringing this family event to them."
Participants ended their morning walk at the newly-opened Marina Bay Waterfront Promenade area, where the Big Carnival @ Marina Bay awaited them. Organised by SPH MediaBoxOffice, the carnival featured an attractive line-up of activities including exciting performances and games, as well as delectable food.
The New Paper Big Walk @ Marina Bay was co-organised with the Urban Redevelopment Authority (URA).
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Ms Dolores Tay
The New Paper
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
About The New Paper
Launched in 1988, The New Paper has pioneered a style of journalism in Singapore that goes for sharp news angles. The second most-read English newspaper in Singapore after The Straits Times, The New Paper has a huge following for its sports pages that provide strong sports coverage, especially in soccer news. Now a big part of the Singapore scene, The New Paper strolled into the Guinness Book of World Records in 2000, when its annual mass-fitness event, The New Paper Big Walk, was recognised as the largest walk in the world.