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SPH Magazines unveils new corporate website

Singapore, 20 July 2010 – SPH Magazines has launched its revamped corporate website at www.sphmagazines.com.sg to foster better communication with its advertisers, partners, licensees and staff. The new website, which just went ‘live’ today, is more robust, has more content and includes a new blog section featuring postings on the latest events and activities.

With a more streamlined interface, visitors can now easily locate information that they need. New value-added features include:

  • blog which will be constantly updated with the latest events and activities,
  • Campaign Showcase section which features case studies of successful campaigns previously conceptualised and executed for clients of SPH Magazines,
  • CEO Thoughts and Industry Talks sections which offer insights gleaned by various editors and management members of SPH Magazines, and
  • Research portion which offers findings and trends shared by an in-house team of research analysts.


Mr Loh Yew Seng, CEO, SPH Magazines said, “Technology has made it the norm for people in general, not just our stakeholders, to consume and search for information via the Internet, and stay in touch with others by utilising social networking tools like Facebook and Twitter. The change in our site to incorporate such tools marks a strategic move on our part to stay relevant in society, which helps us fortify our position as a leading publisher of choice in the region."

“We have reworked our website to serve as a more powerful tool of communication to our stakeholders,” added Mr Loh. “Through it, we offer our stakeholders content that is useful and relevant to them. By ramping up social media efforts, we are also embracing transparent communication through a tool which facilitates conversations online, and is current with today’s technology.”

Visitors are also encouraged to feel free to leave comments or discuss content via the blog, Twitter (www.twitter.com/SPHMagazines) and Facebook (http://www.facebook.com/sphmagazines).





ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M


For more information, please contact:


Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
Email:
garyyeo@sph.com.sg



About SPH Magazines


A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal,
www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.


As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit
www.sphmagazines.com.sg for more information.