Singapore, 29 July 2010 - To reach out to the out-of-home crowd, media planners and advertisers utilise SPH MediaBoxOffice’s large LED screens for their advertising campaigns. But for a marriage proposal?!
On a bustling Saturday evening along Orchard Road on July 10, Tan Wei Te selected the LED screen at Singapore Visitors Centre @ Orchard Road to propose to his girlfriend Yolanda.
On her way with friends to dinner, Yolanda was stopped and forced to interact with a costumed bunny in front of the Singapore Visitors Centre @ Orchard Road. After posing for pictures, the mascot gestured for her to look up at the screen. What followed was the screening of a 30 second animation clip of Wei Te’s proposal on the LED. Immediately following the clip, the bunny got on one knee, removed the costumed head to reveal Wei Te himself.
When asked why he decided to use the LED screen as part of his proposal, Wei Te said, “I wanted something different. Having been in the media line for some time, I am aware how the effective use of the different mediums can invoke certain emotions and thoughts, carrying across messages which one wants to convey very effectively without even uttering a single word.”
Was it effective? From the words of the groom-to-be himself, “Within that short 30 seconds of the clip she laughed, she cried, and even both at the same time nearing the end. I almost could not hold myself together at the end of the clip either when I went down on my knee, with my voice trembling, I asked her to marry me. She nodded and said yes."
When quizzed on her feelings after accepting the proposal, Yolanda said, “I never expected my proposal to be projected on a large LED screen and in the middle of Orchard Road! It really caught me by surprise and I was very touched by Wei Te’s declaration of love. It was a very brave move from him and I guess having family, friends and strangers on the street to witness and share that moment with us was truly memorable."
SPH MediaBoxOffice congratulates Wei Te and Yolanda on their engagement!
Photography by Kailian & Xiaoting from Lightedpixels Pixies
SPH MediaBoxOffice Pte Ltd
Co. Regn. No. 200511176Z
For more information, please contact:
Ms Kuah Sok Khim
SPH MediaBoxOffice Pte Ltd
DID: 6319 1945
Fax: 6319 1711
Singapore Press Holdings Ltd
DID: 6319 1225
About SPH MediaBoxOffice Pte Ltd
SPH MediaBoxOffice Pte Ltd (SPH MBO) is the leader in Digital Out-Of-Home (DOOH) advertising in Singapore. A wholly owned subsidiary by SPH Limited, it owns and operates the largest digital OOH advertising network which boasts 600 screens island wide. It also provides integrated marketing solutions for marketers by combining both the strengths of the digital platforms with events management.
With 8 larger-than-life outdoor LED screens in strategic locations such as 313@somerset, Chevron House, OUB Centre, etc. and presence in close to 50% of all shopping malls in Singapore, the digital platform reaches the hard-to-reach PMEBs and youth segments.
SPH MBO Events counts Panasonic Asia Pacific Pte Ltd, Singapore Tourism Board (STB), Nestlé Singapore Pte Ltd, Orchard Road Business Association, etc. as clients. The events managed by SPH MBO range from product road shows to major activations such as The Great Singapore Shopping Challenge 2009 and Orchard Reloaded, a launch event for Orchard Road's rebranding exercise.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.