Singapore, 13 August 2010 – The New Paper (TNP) Sports Bar at St James Power Station was launched last Sunday, 8 August, with the screening of the Community Shield match between Chelsea and Manchester United.
St James Power Station's Peppermint Park Sports Bar was rebranded as The New Paper Sports Bar. The move provided a venue for the newspaper to connect with its readers, as well as provide perks for subscribers who take up the free option of joining TNP Club.
TNP Sports Bar is equipped with 12 flatscreen TVs and two large projection screens. This is good news to soccer fans as this means that all English Premier League matches being played live can be screened concurrently.
The bar also provides an exclusive live feed from The New Paper's newsroom where its top tipsters offer up-to-the-minute betting tips on weekend match days, just before the match and at half-time.
During special screenings, selected liquor shots go for $5 per shot for five minutes after a goal is scored.
For TNP Club members, they will enjoy the following privileges:
Enjoy one-for-one Tiger Beer by the mug throughout the bar's operating hours, making it the longest happy hour in town.
Get 20 per cent off all drinks by the glass, jug, shuttle and bucket, and 20 per cent off all bottles of housepour and premium liquor, wine and champagne, with an additional 5 per cent off during happy hour (6pm to 9pm).
Get 10 per cent discount with an a
dditional 10 per cent off during happy hour, for deluxe bottles and three-litre bottles
Through the TNP Club Rewards Programme, members can accumulate points which can be exchanged for drinks, based on expenditure. Points are doubled during the first hour of happy hour and on members' birthdays.
There are also special treats for members, such as this weekend's tie-up with SingTel mio TV's Big Red Sunday, which will take place at TNP Sports Bar on 15 August, 7pm.
SingTel mio TV will launch the English Premier League season with the Big Red Sunday - the live match between Liverpool and Arsenal at 11pm. To celebrate the kick-off of the new season, SingTel mio TV will be offering a lucky draw prize of an all-expenses-paid trip for two to watch Manchester United play Liverpool at Old Trafford.
Visitors to TNP Sports Bar who are also SingTel mio TV subscribers (must produce their mio TV subscription bills as proof) or TNP Club members will get a coupon each to enter the lucky draw. Those who are not subscribers of SingTel mio TV or members of TNP Club can still enter the draw - by spending $30 on Tiger Beer for a lucky draw coupon.
If the winner is either a SingTel mio TV subscriber or a TNP Club member, they will be upgraded to fly business class, which means that the prize will be worth more than $10,000.
Besides the lucky draw, visitors to TNP Sports Bar this Sunday will also get to mingle with The New Paper's Soccer Babes and SingTel's mio Stadium hosts.
At the event this Sunday, SingTel mio subscribers can enjoy a special 10 per cent discount off The New Paper's 12-month subscription fee of $241.20 (excluding delivery fees).
SingTel mio subscribers who join TNP Club before Monday (16 August) stand to win luxury experiences such as room stays at the Crowne Plaza Hotel and Angsana Bintan; a yacht party on board the Carpe Diem; a designer hair makeover by leading hairstylist Eddie Tan, or an Aramsa spa package.
To join TNP Club, please visit tnp.sg or call 6388-3838.
Singapore Press Holdings Ltd
Co. Registration. No. 198402868E
For media enquiries, please contact:
Ms Dolores Tay
The New Paper
Tel: 6319 5605
Ms Selina Esther Lim
Tel: 6319 1872
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
About The New Paper
Launched in 1988, The New Paper has pioneered a style of journalism in Singapore that goes for sharp news angles. The second most-read English newspaper in Singapore after The Straits Times, The New Paper has a huge following for its sports pages that provide strong sports coverage, especially in soccer news. Now a big part of the Singapore scene, The New Paper strolled into the Guinness Book of World Records in 2000, when its annual mass-fitness event, The New Paper Big Walk, was recognised as the largest walk in the world.