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clickTRUE and MediaCliQ join forces

clickTRUE joins forces with Malaysian-based MediaCliQ to offer clients holistic solutions in online performance marketing and web analytics.

Singapore, 24 August 2010 –
clickTRUE Pte Ltd (clickTRUE), a subsidiary of SPH Magazines, and MediaCliQ, a service provider and technology enabler, recently joined forces to offer their clients traffic generating and branding solutions through Search Engine Marketing to the Malaysian market.

The partnership leverages on clickTRUE’s proficiency in online performance marketing and conversion optimisation to address the needs of clients such as
Nestlé and adidas for a more comprehensive solution in search marketing. MediaCliQ will focus on what it does best: providing innovative consultation in e-business solutions for the web and mobile.

Mr. Ng Thian Ngee, Business Operation Director of MediaCliQ, says: “A holistic strategy is necessary for our clients to achieve the best possible returns on investments online. This collaboration will give our clients a more well-rounded digital solution that will not only meet their needs but ensure that their campaigns’ ROIs are measured.”

To give MediaCliQ’s clients insight into their online campaigns, and help them better understand online customer behaviour so that they can make informed decisions and drive more profit, clickTRUE will also be managing and analysing the metrics of the campaigns.

“’Performance Marketing’ is the buzz word these days,” says Dr. Jackie Lee, CEO of clickTRUE. “At clickTRUE, we believe that such partnerships will allow for a wider scope of expertise to be presented to clients and offer better integrated marketing solutions that will perform and produce results, benefiting all direct clients and agencies involved. As such, we’re pleased to be working with MediaCliQ to help brands under Nestlé such as MILO®, NESCAFÉ®, KIT KAT®, MAGGI®, as well as adidas, one of the world's top sports
brands in their performance marketing strategies in Malaysia."

ISSUED BY clickTRUE PTE LTD.
Co. Regn No.: 199102042M

For more information, please contact: 
Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 2261
Email :
cheongcy@sph.com.sg

Esther Yeap
Senior Marketing Executive
clickTRUE Pte Ltd
DID: 6571 7179
Email:
estheryeap@clicktrue.biz

About clickTRUE
clickTRUE Pte Ltd, a subsidiary of SPH Magazines, is an Online Marketing Company specialising in managing and optimising Search and Social Media campaigns in Asia. Devoted to helping brand owners grow their customer base and assets online, clickTRUE offers both Technology and Online Marketing Services, including Web2.0 Applications Development, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing and Optimisation, Web Analytics Consultancy and Conversion Rate Optimisation. clickTRUE is also the first company in Singapore and Southeast Asia to receive dual accreditations as a Google Analytics Certified Partner and Google AdWords Certified Partner.

About MediaCliQ
MediaCliQ is a service provider and technology enabler of interactive services and applications. The company’s wide range of expertise includes the following:

  • As a service provider, offering various types of interactive mobile services via mobile data and messaging services.
  • As a technology enabler, working with corporations and mobile operators as mobile and WEB technology enabler to provide information feed to end users.
  • As a content provider, developing interactive contents using social network applications, iOS, symbian and BlackBerry platform.
  • As a solutions provider, offering customised project mobile and WEB development, management, integration and support solutions