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Cultural fun at Mid-Autumn Festival by the River

Singapore, 7 September 2010 --- Celebrate this Mid-Autumn festival with a host of exciting activities at the Mid Autumn Festival By The River (月圆河畔庆中秋) from 8 to 22 September 2010 at River Promenade, beside the Central at the Singapore River.

Into its third year, this 15-day festival is jointly organised by Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News,and Graphic Point International Pte Ltd. The event is co-organised by the Central, Kampong Glam CCC and Singapore Federation of Chinese Clan Associations.

The festival aims to promote better understanding and appreciation of Chinese culture, its heritage and traditions with a modern touch. It also hopes to promote family togetherness through learning about Chinese culture. Admission is free.

The event will be launched on 8 September (Wednesday) at the Singapore River at 7pm by Professor S Jayakumar, Senior Minister and Coordinating Minister for National Security.

One of the main highlights of this year's event is the spectacular lantern display along the Singapore River. It took 33 master craftsmen from Sichuan, China one month to create these visual masterpieces. Visitors will be treated to seven unique lantern displays incorporating the theme of Chinese legends and literary classics along Singapore River. More lantern displays in the form of the 12 Chinese Zodiac animals are located along the River Promenade.

In addition, the festival also offers the following activities:

Stage Performances
Performers from the prestigious Beijing Dance Academy in China are specially flown in to entertain the Singapore audiences, together with cultural performances put up by local arts groups. Students from the Lee Wei Song School of Music will also perform pop songs.
Time: 7.30pm to 9.00pm (Mon – Fri) and 6.00pm to 10.00pm (Sat – Sun)

Free On-Site Photography
The first 300 visitors will get their photos taken for free daily. (limited to 1 per visitor; subsequent photos will be charged).
Time: 7.00pm to 10.15pm (Mon – Thu) and 7.00pm to 11.15pm (Fri – Sun)

Photography Competition
Jointly organised with PHOTOVIVO.com, the competition invites budding photographers to snap a photo on site using their mobile phone cameras, digital compact cameras or digital single lens reflex cameras. Submission deadline is 30 September 2010 (see Appendix B for details). There are 35 Nikon cameras to be given away as prizes, sponsored by NIKON.

Lantern Riddles
Take part in the Lantern Riddles Contest and win attractive prizes.
Time: 8.00pm to 10.00pm (Mon – Sun)

Free Massage Service
Enjoy a free 10-minute Head & Shoulder Massage by Chien Chi Tow.
Time: 5.00pm to 11.00pm (Mon – Thu) and 5.00pm to 12.00am (Fri – Sun)

Digital Fun & Interactive Games
There are stalls offering Interactive 3-D Games by MXR Corporation Pte Ltd. For instance, you can light a virtual lantern with your wish written on it into the sky.
Time: 5.00pm to 11.00pm (Mon – Thu) and 5.00pm to 12.00am (Fri – Sun)

Chinese Chess Competition
Pit your skills against each other on a giant vertical Chinese chessboard brought to you by Telok Ayer Hong Lim Green Community Centre.
Time: 8.00pm to 11.00pm (Mon – Thu) and 8.00pm to 12.00am (Fri – Sun)

Taiwanese Food Street
It is a food galore at the Taiwanese Food Street located on Read Bridge. Organised by the Taiwan Visitors Association and supported by the Taipei Representative Office in Singapore, the food street will feature Taiwanese delicacies such as oyster omelette and mee sua, which are popular food items at Taiwan's night markets.
Time: 5.00pm to 11.00pm (Mon – Thu) and 5.00pm to 12.00am (Fri – Sun)

Merchandise Stalls
Take your pick from an assortment of knick-knacks and handicrafts at the merchandise stalls.
Time: 5.00pm to 11.00pm (Mon – Thu) and 5.00pm to 12.00am (Fri – Sun)

Chinese Cultural Exhibition
For the first time in conjunction with the event, a Chinese Cultural Exhibition will be held at Central's Atrium, featuring Chinese Calligraphy, Chinese Ink Painting, Chinese Opera costumes, rare sandalwood sculptures and Chinese musical Instruments.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E


For more information, please contact:

Francis Mah

Manager
Corporate Communications
Singapore Press Holdings
Tel: 6319 1028
Email: mahys@sph.com.sg

Susan Tan
Asst Manager
Cultural Industry Promotion
Chinese Newspapers Division
Tel: 6319 1902
Email: tancc@sph.com.sg

About Singapore Press Holdings Ltd
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